Experiment Reveiw of Piagets Conservation Tasks - 812 Words

Jean Piaget, a Swiss psychologist, made substantial findings in intellectual development. His Cognitive Theory influenced both the fields of education and psychology. Piaget identified four major periods of cognitive development: the sensorimotor stage, the preoperational stage, the concrete operations stage, and the stage of formal operations. The preoperational stage includes children two to four years of age and is characterized by the development and refinement of schemes for symbolic representation. During the preoperational stage lies, what Piaget coined, the intuitive period. This phase occurs during the ages of 4-7 and during this time, the child’s thinking is largely centered on the way things appear to be rather than on†¦show more content†¦The third conversation consisted of two equal balls of clay. I asked Daniel if the balls of checkers were equal or if one ball had more clay in it than the other ball. He looked at them closely but then nod and rep lied that they were both equal. Then I squeezed one ball of clay in front of him into a flattened ball. I asked him if one had more clay or if they were of equal value. He told me that the longer, more flat clay had more clay in it. For the final conversation I placed two sticks of equal length and placed them side by side. I asked him which one was longer and he told me they were the same length. I moved one stick farther up the table and asked him the same question again. This time he told me that the stick that was farther up the table was longer than the other stick. Daniel was obviously in the stage of preoperational because he could not understand the idea that I was not manipulating the amount of objects just changing the appearance. Once Daniel is able to understand this concept he will be able to move into Piaget’s concrete operational stage. In the concrete operational stage the child is now mature enough to use logical thought or operations (i.e. rules) but can only apply logic to physical objects. During this stage Piaget’s law of conservation and reversibility come into play. This means that the child will learn that

Postmodern and Hyper Reality Free Essays

Modern Culture and Hybridization PAPER #1 3/18/2013 HUM310-09 Daniel Echeverria The world has drastically changed since the beginning of online dating and other social network sites. With the growing number of people getting connected in the network, the way older generations used to communicate with each other is slowly diminishing. Today’s social networking sites have altered the way we communicate with each other, changed the ways that we evaluate one another, and the way we express ourselves. We will write a custom essay sample on Postmodern and Hyper Reality or any similar topic only for you Order Now Due to the vast amount of information that can be found on the internet, a person can know about another’s past, current social circle, and interests in a matter of minutes. This has completely changed the way our generation was taught to interact with each other. For so many people now-a-days it has also become part of their social identity. Characteristics and pictures may be exaggerated slightly or completely fabricated, with the intention of enhancing one’s identity for outside observers. As more innovations in the cyber social network are developed, today’s post-modern culture society is heading toward an hyper reality. According to â€Å"Statistic Brain† a US statistics website, there are currently 50 million people single in the United States. 40 Million People have tried online dating.? The way we meet and interact with one another isn’t the same as was 30 years ago. Our generation was taught different on the subject of dating and â€Å"Getting to know† someone. What used to be the only way of building a relationship or dating is now changed with the amount of information that is on the internet. We have seen that in films, a man meets a woman, they have face-to-face interactions, they talk about themselves and who they are and what they want to become. 1. Statistic Brain â€Å"Online Dating Statistics†, online http://www. statisticbrain. com/online-dating-statistics (6/20/2012) Relationships started with getting to know someone unknown, communicating with that someone, and building a relationship out of the experiences with them. Due to the growth of online dating and other network sites, a person can be reviewed before they can present themselves. Websites like Facebook MySpace give the user a profile where they can give a description of who they are without directly telling anyone. Someone with a user profile in these websites can be looked up in within seconds just by typing in the other person’s name in a regular web search engine. The excitement of exploring the person’s personality quickly vanishes with a stroke of a button. What was once local pub, or local cafe, or night club as the only ideal destination for social networking has now become online dating websites and online social networks. Society has begun to adapt these dating methods by using the tools and information in the internet to evaluate one another prior to the actual dating. The traditional dating experience of discovery, surprise, and experience is slowly fading away. In Glenn Ward’s Teach Yourself series, Glenn talks about postmodernism and the changes we need to adapt to, â€Å"†¦ society, culture and lifestyle are today significantly different from what they were 100, 50 or even 30 years ago †¦. Old styles of analysis are no longer useful, and that new approaches and new vocabularies need to be created in order to understand the present. ? Due to the rapidly increasing information technology, and social network users, the 2. Ward, Glenn â€Å"Teach Yourself† (Teach Yourself, 1998) modern way to share and research anyone’s personal information is through the web. It can be can be used in many different ways, negative and positive. Law enforcement has used these social web sites to investigate suspects and quickly have a better idea of who the person is. A users profile can quickly give brief information on where the user lives, interests, and social group. But it can also be used to leak viral information in seconds. A recent example was of a LAPD manhunt in February 2013. In early February 2013, a suspected criminal Christopher Dorner posted a manifesto exposing the violence of the LAPD in his Facebook profile. This information was instantly available to everyone to read and share before there was any attempt to destroy the manifesto. ? Another group that has adopted the social network sites as tools for evaluating individuals is employers. Now-a-days an employer can view an applicant’s profile to screen the individual. Or an employee can be affected by what he/she decides to put on their profile page. According to Oregonbuisness. com, a survey was conducted in Chicago in 2009, â€Å"Forty-five percent of employers reported in a recent CareerBuilder survey that they use social networking sites to research job candidates, a big jump from 22 percent last year. Another 11 percent plan to start using social networking sites for screening. More than 2,600 hiring managers participated in the survey, which was completed in June 2009. †? 3. Wikipedia, â€Å"Christopher Dorner† online http://en. wikipedia. rg/wiki/Christopher_Dorner (2/13/2013) 4. Oregon Business Report, â€Å"45% Employers use Facebook-Twitter to screen job candidates† online http://oregonbusinessreport. com/2009/08/45-employers-use-facebook-twitter-to-screen-job-candidates (8/24/2009) In other cases employees are fired for pictures they have posted and blogs they have written on their user profiles while on their perso nal time. It can be amazing how society has embraced and trusted information technology now when merely a few decades ago the public was nervous of having the same technology invade their privacy. Kimberly N Rosenfeld mentions this in her article Terminator to Avatar: A Postmodern Shift, â€Å"Cinematic representations of a society in shambles brought about by humankind’s losing control to its machines were popular with audiences in a period when the sociopolitical context fostered anxiety and technological mistrust. †? Although social networks provide the tools to the users so that they can express themselves, a user could use the profile to portray themselves as someone they are not. Not too long ago, punk rockers in the UK showed the world their rebellion through appearance and politically themed lyrics. During the 1980’s Iranian War, it was obligatory for young women to wear a veil at school. In Marjane Satrapi’s graphic novel â€Å"Persepolis† a young Iranian school girl identifies herself as a rebel by the way she dresses and the way she communicates her views. She dresses in public with a denim jacket, with Michael Jackson Pins and Nike shoes. Her image is that of a modern punk which was not tolerated from women at the time.? As mentioned earlier in this essay, a user’s personality can be now easily identified by viewing the user’s profile. Pictures, blogs, personal statements, comments on others pages, can easily describe 5. Rosenfeld N, Kimberly (Terminator to Avatar: A Post Modern Shift, 2010) 6. Satrapi, Marjane â€Å"Persopolis† (Random House Inc, 1969) who the user is. Society has adopted this form of self-expression and has become comfortable on showing their identity this way. The user has become so addicted to the world of online social networking that physical communication and real social networking is almost not preferred. Almost similar to a gamer feeling confident playing an online sport better than the actual sport itself. Rosenfeld also describes this while comparing the movie â€Å"Avatar† to modern hyper reality. â€Å"While inhabiting the body of their avatar, human drivers are able to manipulate the world around them, free from the constraints of their earthly life. Pandora is a place where interspecies communication and relationships are possible. It is also a place where a paraplegic war torn veteran can experience once again the sensations of his limbs and the joy of living. †? In the â€Å"Pandora† of social networks, a person who has a nervous personality can feel fully comfortable communicating to another person without actually being in front of them. Again Rosenfield quotes director of â€Å"Avatar† James Cameron on his experience of a submarine expedition to the Titanic, â€Å"â€Å"I’m operating it, but my mind is in the vehicle. I felt like I was physically present inside the shipwreck of Titanic. So, it was this absolutely remarkable experience. †? As technology advances, we can expect to see more of these virtual realities develop. It’s inevitable that we will be communicating with one another more and more through online networks than by person anymore. The line between reality and hyper reality will become 7. Rosenfeld N, Kimberly (Terminator to Avatar: A Post Modern Shif t, 2010) 8. Rosenfeld N, Kimberly (Terminator to Avatar: A Post Modern Shift, 2010) blurred for post-modern society as more people use online identities to interact. The way we used to express ourselves, from the way that we dress or the way that we talk, will be another fad lost in history. Technology will use a search engine to influence our decision on which person we want meet and communicate with. Profiles and â€Å"Avatars† will replace human personalities and online worlds will become to feel much easier to live in. Rosenfeld talks about how the movie Avatar is a prediction on how society is slowly changing their views and attitudes toward the â€Å"real life†. â€Å"We find in Pandora simulacra of a post humanist future. The utopian quality of this film’s magical world has even resulted in an uncommon public reaction, post viewing depression, as several news sources have reported. Maybe the public is especially sensitive to the contrast between the film’s hyper reality and the current reality of our depressed economy. When these viewers walk out of the theater, they are let down at returning to live in the actual world they must inhabit†. ? 9. Rosenfeld N, Kimberly (Terminator to Avatar: A Post Modern Shift, 2010) Works Cited 1. Statistic Brain â€Å"Online Dating Statistics†, online http://www. tatisticbrain. com/online-dating-statistics (6/20/2012) 2. Ward, Glenn â€Å"Teach Yourself† (Teach Yourself, 1998) Wikipedia, â€Å"Christopher Dorner† online http://en. wikipedia. org/wiki/Christopher_Dorner (2/13/2013) 3. Oregon Business Report, â€Å"45% Employers use Facebook-Twitter to screen job candidates† online http://oregonbusinessreport. com/2009/08/ 45-employers-use-facebook-twitter-to-screen-job-candidates (8/24/2009) 4. Rosenfeld N, Kimberly (Terminator to Avatar: A Post Modern Shift, 2010) 5. Satrapi, Marjane â€Å"Persopolis† (Random House Inc, 1969) How to cite Postmodern and Hyper Reality, Papers

Scorpia Analysis free essay sample

For our study on Scorpia I have chosen to analyse chapter 9 of the novel, titled Albert Bridge. I will explain how Horowitz uses writing techniques to keep the reader engaged and how he completely shifts the plot in this extremely important section where Alex Rider is shown the video of Albert Bridge. Horowitz starts this chapter by describing the large room Mrs Rothman leads Alex to at the hotel in Positano. â€Å"There was no bed, just two chairs and a trestle table with a video player and some files†, Horowitz describes. He then engages the reader with direct speech between the two characters. He makes the text interesting by using a dash to give further information and a simile â€Å"like an actor on stage when the scenery has been removed. † This technique helps the reader to imagine the situation by comparing it to something everyone can visualise. Suspense is then added to the chapters opening when short sentences, a rhetorical question and evaluative comments are used. We will write a custom essay sample on Scorpia Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The rhetorical question â€Å"Would he like what he heard? lets the reader interpret their own answer and makes them want to know Alexs response. The text then explains Mrs Rothman quite the opposite to what she actually is in the novel. It lets the reader visualise Mrs Rothman being extremely nice and sympathetic towards Alex. To give this affect the text has phrases like â€Å"she invited† and actions of her standing next to Alex comforting him. This gives depth to the character of Mrs Rothman and shows a completely different side to her, other than her dangerous cold side that we see throughout the rest of the novel. The chapter then continues by thoroughly describing a black and white photo; John Rider. â€Å"The photo showed a handsome man in military uniform, wearing a beret. He was looking straight at the camera with his shoulders back and his hands clasped behind him, he was clean-shaven, with watchful, intelligent eyes†, the book described. The last four words of the paragraph are quite ironic as the reader will soon know John Riders job working for Scorpia and MI6 and his profession of being a spy. This chapter is vital in the novel. It suddenly shifts the plot while adding suspense to the viewers experience. It completely changes the readers perspective on Alex, now giving him depth and a new sense of adrenaline and determination, when he switches to the Scorpia side. Alex thinks he is following in his fathers footsteps, as well as seeking revenge on MI6 and Mrs Jones for John Riders death. This later is found out to be completely false when the story once again changes direction as Alex finds out the truth about his life, father and destiny.

Review and Analysis of the U.S. and UK Government Websites

Introduction Since the 1990s, internet has been expanding at a very fast pace and it has had a significant impact on how organizations and governments operate. During the era, the most technological advanced Western countries, such as the U.S. and Britain, have been working side by side to lead the way in establishing e-government.Advertising We will write a custom essay sample on Review and Analysis of the U.S. and UK Government Websites specifically for you for only $16.05 $11/page Learn More E-government is a worldwide phenomenon to improve service delivery and internal efficiency of governmental organizations. With the application of new internet technologies, the developed countries are now leading the global phenomenon of e-government. Today, government agencies, management consulting firms, and IT companies have been exploring and documenting the best practices for e-government initiatives. It can be seen that the development of e-government has f ollowed the development of e-commerce after being proven that businesses have been stimulated by it. Below, I’m going to provide a broad overview in e-government practices among two different nations, the U.S. and Britain, and show how they have impacted the society as a whole, to individual citizens and organizations. The government websites are very essential in circulating information between various departments within the government. The sites also provide the information to the public. The websites are designed in such a way that the security issues such as web site hacking are greatly minimized. The websites to be reviewed and analyzed are those of the UK government and the ones for the US government. They include the Official Site of the British Prime Minister’s Office, the United States Senate website, the UK Parliament website, USA Government made easy site, and Directgov website. Review of the Websites Even though these websites are intended to serve almost a similar purpose, they contain different information. The websites are supposed to avail essential information not only to the governmental departments, but also to the public, which includes different organizations and the citizens of these countries.Advertising Looking for essay on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More The UK websites, the official site of the British Prime Minister’s Office and the UK Parliament Website, and Directgov offer a variety of information to the users (The official site of the British Prime Minister’s Office, 2012; United States Senate, 2012; UK Parliament Website, n.d.; USA Government Made Easy, n.d.; Directgov., n.d.). The information in the websites include departmental business plans, the government expenditures, the Whitehall officials, the government contracts, meetings within the ministries, and other important government data. They also contain information regarding the bills and legislation. They have a section in which users can register in order to receive the latest news on a regular basis via their email address. The two US government websites mentioned above provide a range of information to the users (United States Senate, 2012; USA Government Made Easy, n.d.). The United States Senate provides information regarding the states in the senate and strategies used to run the House. The USA Government Made Easy website, on the other hand, contains issues such as government jobs, government auctions, unclaimed money, government agencies, grants and other financial assistance programs offered by the US government. Like the UK websites, the US sites also provide the users with chance to register and receive latest updates on a regular basis. The Overall Content of the United States Sites The content for the U.S. government websites are loaded with useful information. There are introductions for every resource that explains everything in detail whic h help users who are not familiar with how the governmental system works. For example, in the House of Representatives website, there are learning tools which aid educators and students to learn about how the house works, how the congress makes laws, and etc. Moreover, in the websites, the public are even able to access a variety of disclosure documents, such as the financial disclosure reports and legal expense fund disclosures. I believe the overall presentation for the U.S. government websites are excellent. They are very user friendly and the information presented is very neat and in a proper manner. The websites are simple too without having too many writings that are scattered all over the web, which often times cause the users to get confused.Advertising We will write a custom essay sample on Review and Analysis of the U.S. and UK Government Websites specifically for you for only $16.05 $11/page Learn More It is also very easy to obtain the infor mation that users are trying to obtain without having to click too many times. Moreover, each of the websites has links which enables users to go from one government website to another government website. Overall, the websites are very easy to use and I believe it is due to their simplicity in design. The Overall Content of the Britain Sites The Britain governmental system is different to that of the U.S. in a way that they have different names for each of the executive and legislative branch. For example, in the U.S. the legislative branch is made up of the House and Senate, or also known as the Congress, whereas the Britain, it consists of Parliament. And, the first impression that I get after visiting the Britain government websites are the fact that they are not as user friendly as the U.S. government websites since they don’t have a clear and concise explanation for each of the terms in detail which make users kind of hard to understand what they are really all about. It is also hard to get the data available to the public since the websites do not really name the data properly. Even though they provide the public with quite a bit of information and data, the information presented is not as neat as the U.S. government websites. Therefore, it is kind of hard for users to retrieve the right data. Moreover, the websites seem a little bit too complicated; they simply have too much writings on the websites. It makes users to have difficulty to navigate around the websites easily without having to read all the presented materials. Furthermore, the websites do not provide the links which enable users to move from one government website to the other. Each of the Britain government website mostly focuses only on what they are specialized at. Overall, the Britain government websites are not as user friendly as the U.S. websites because they are simply too complicated and the information presented are not clear. The Impact of the Data contained in the Website s The five websites are freely accessible. They do not require any log-in details before one gets the opportunity to access the information contained in them. Anyone can access the government information in the websites provided he or she opens the right site. This has been done probably to avoid excluding anyone from the information, since the two governments feel that the information is important to every citizen.Advertising Looking for essay on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More The websites have been designed in such a way that they prevent the occurrence of unnecessary issues that normally arise when a user’s details are made public. The sites protect and ensure that the emails provided by the users to enable them to receive the updates, are not accessed by any other user apart from the owner of the details. The websites are also designed in such a way that they contain various links within the site that enable the users to access information related to different fields. For instance, the USA Government Made Easy website has links such as ‘list of government agencies’, ‘government auctions’, and ‘government jobs’ among others. This has the effect of increasing the speed with which a user gets to navigate through the information contained in the links. Both the UK government and U.S. government websites have put in place the relevant measures to help them comply with the legal requirements, hence avoiding cases of litigation. For instance the USA Government made easy website, which offers a diversity visa program, ensures that every citizen is accorded equal and fair chances during the lottery process. There are also measures put in place to ensure that users who practice malicious games such as hacking the government sites are arrested and prosecuted. Impact on Individual Citizens In the past, it used to be hard to get in touch with government agencies, especially with its long hierarchical structure, people must go through all the steps in order for them to be able to reach the right division. Today, with the aid of new technologies, citizens are now able to communicate with government agencies with more ease since e-government is concerned about providing quality public services and value-added information to citizens now. By doing so, the government can make interactions between government agencies and citizens smoother and more efficient, thus the government will be able to build a b etter relationship with the citizens. For instance, the usa.gov website is providing the public with a variety of online services, such as passport application and price comparison services, so that the public can get fast services without having to go through all the troubles. Impact on Organizations Besides facilitating the interaction between government and individual citizens, e-government also focuses on the internal efficiency and effectiveness of operations, resembling enterprise resource planning. This enables the government agencies to work together more efficiently with the organizations, thus they have better coordination and collaboration between each other. Moreover, e-government can make the processes even more efficient by having to provide a one stop service to businesses/organizations as well. By making the processes simpler, it indirectly helps the organizations to be more productive because less time is needed to do more of something, so that the time saved can be used to serve better purpose for the organizations. Conclusion In conclusion, I have provided a broad overview of the current practices of leading e-government countries, and explained how they have impacted the society as a whole. E-government has been established in the first place in order to deliver services, engage citizens, and improve performance. A seamless integration, quality information, and good administrative processes are needed for effective e-government programs. Even though so, some e-governments are still lacking the required resources and infrastructure for its successful transformation. Many governments are still trying their best to integrate e-government programs in their processes, and I believe e-government should be implemented on every country since it provides services to the citizens and enhances the efficiency of government operations. References Directgov. (2012). Public services all in one place. Retrieved from https://www.gov.uk/ The Official Site of the British Prime Minister’s Office. (2012). Retrieved from https://www.gov.uk/government/organisations/prime-ministers-office-10-downing-street UK Parliament Website. (n.d.). Retrieved from https://www.parliament.uk/ United States Senate. (2012). Retrieved from https://www.senate.gov/ USA Government Made Easy. (n.d.). Retrieved from https://www.usa.gov/ This essay on Review and Analysis of the U.S. and UK Government Websites was written and submitted by user Angelica Pennington to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Bangladeshi Soft Drinks Market Essays

Bangladeshi Soft Drinks Market Essays Bangladeshi Soft Drinks Market Paper Bangladeshi Soft Drinks Market Paper Soft Drings Executive Summary The purpose of this term paper was to focus on carbonated beverages (Pepsi and Mojo Cola). Theterm paper represents the different types of marketing activites undertaken by both products tohold customers of BangladeshThis report also gives an overview of beverage industry in Bangladesh and also an overview of  Pepsi and Mojo colas parent companies. Akij Food Beverage Ltd. has been established at a beautiful site Krishnapura, Dhamrai of  Dhaka. It has come with the best food beverage in Bangladesh. There are various types of drink. Mojo is the brand name of cola, Lemu is the brand name of Lemon and Speed is the brand name of  energy drink. Immediately after the introduction of the brand it became very popular among itsconsumer because of the high quality and intensive distribution in every nook and corner of thecountry. Checky Monkey is the brand name of banana chips produced from this factory. It also is  becoming popular chips in Bangladesh. Most of our Raw materials come from various foreigncountries. The quality is very strictly controlled. At every stage, non standard products are rejected. On the other hand Pepsi Co. is a multinational company. Originated in The USA Carolina in 1898. Since then it has been able to stay in competition with its biggest rival Coca-Cola. Pepsi, now is aworldwide brand and consumed by millions of people. Pepsi was introduced in Bangladesh byTranscom Group. As a corporate citizen Pepsico believes it has a responsibility to contribute to thequality of life in our communities. Transcom Beverage Ltd has put into action this philosophythrough support of social agencies, projects and programs and the scope of this support is extensiveand it has not been difficult to blend with this philosophy since the TRANSCOM group alsofollowed such a corporate ideology Chapter:1 1. 1: INTRODUCTION (Beverage industry of Bangladesh) After independence of Bangladesh the food habit of people has been changed a lot. Besides our  traditional food consumer of Bangladesh like to take western food also after 1980s. As a result of  global marketing this was not too hard for the consumers. Different foreign food companies wereestablished in Bangladesh. Beverage industry is one of them. But more interestingly we don’tknow beverage is also our cultural food because beverage doesn’t mean only carbonated drinks. Yoghurt, soup and lacchi are also beverage of our own tradition which consumed for the last 100years in Bangladesh. But carbonated beverage is new in Bangladesh and today our research is oncarbonated beverage market in Bangladesh and consumer reaction to it. Carbonated beverage entered into our market in the later part of 1980. At that time there were onlyfew companies in Bangladesh. But by the change of time and western culture influences it’s  become very popular in Bangladesh. By year 2000 more than 12 Beverage Company operating  business in Bangladesh and most of them are foreign companies. Bangladesh Beverage: 2006)At present there are 19 beverage companies operating business in Bangladesh. They are: 1. Transcom Beverage Ltd. 2. Sun Crest Beverage Industries Ltd 3. Abdul Monem Limited 4. K. Rahman and Company 5. Eastern Beverage Industries Ltd. 6. Sanowara Drinks and Bev. md. Ltd. 7. Asia Business Ltd. 8. Desh Beverage Co. Ltd 9. Northern Beverage Ltd. 10. National Be verage Industries Ltd. 11. Bridge Corporation Limited 12. Tezarat Enterprise 13. Southern Beverage Ltd. 14. K. Rahman and Company 15. Bangladesh Beverage Ind. Ltd. 16. Dhaka Beverage Industries Ltd 17. Sunny Foods and Beverage Ltd. 18. Tabani Beverage Co. Ltd. 19. K. Rahman and Company 1. 2: Akij Food Beverage Ltd: Akij Food Beverage Ltd. has been established at a beautiful site Krishnapura, Dhamrai of  Dhaka. It has come with the best food beverage in Bangladesh. There are various types of drink. Mojo is the brand name of cola, Lemu is the brand name of Lemon and Speed is the brand name of  energy drink. Immediately after the introduction of the brand it became very popular among itsconsumer because of the high quality and intensive distribution in every nook and corner of thecountry. Checky Monkey is the brand name of banana chips produced from this factory. It also is becoming  popular chips in Bangladesh. Most of our Raw materials come from various foreign countries. The quality is very strictlycontrolled. At every stage, non standard products are rejected. 1. 3: Transcom Beverage limited: On the basis of an exclusive Franchise for Bangladesh from Pepsico USA, TBL acquired threemodern bottling plants at Dahaka, Chittagong and Bogra from BBIL Dhaka; Chittagong and NBIL,Bogra; in March 2000. TBL manufactures the famous range of beverages-Pepsi, 7up, Mirinda. As a corporate citizen Pepsico believes it has a responsibility to contribute to the quality of life in our  communities. TBL has put into action this philosophy through support of social agencies, projectsand programs and the scope of this support is extensive and it has not been difficult to blend withthis philosophy since the TRANSCOM group followed such a corporate ideology. Chapter:2 2. 1: OBJECTIVE OF THE STUDY This term paper would focus on market segmentation, marketing mix, consumer attitudes towards  beverage drinks of Bangladesh (i. e. Mojo and Pepsi). It should be noticed that this report has beenmade in the context of Bangladeshi market and different segmentations and promotional activitesanalyzed in this report are solely based on the Bangladeshi consumers’ perspective . E. g. It willdiffer from country to country. If Mojo becomes multinational and goes to countries like K. S. A,Libya, The U. S. A, The U. K. Then the current activities undertaken by Mojo has to be changed inorder to stay in worldwide competition. Because, cultures vary from country to country. 2. 2: Source of information Due to limited time maximum data were collected from theinternet, shop to shop survey was done in order to estimate the sales of these beverages. 2. 3: Limitation The major drawback while preparing this report was inadequate time; as a resultthe report lacks some potential information. Moreover, due to class schedule clash in depthresearch on the topic was hampered. Some informations were not disclosed by Mojo dealers(Palashi, Azimpur) as they considered these informations to be confidential. Information on Pepsi was gathered from the internet and local shops as Pepsi is a multinational company. Adequateinformation about Pepsi is not available from the context of Bangladesh. Chapter:3 3. 1: Mojo (Information): Mojo, is a brand of Akij Food and Beverage Ltd. , a sister concern of  Ã‚  prominent group of companies of Bangladesh, Akij Group. In the year 2007 Mojo was themarket challenger in Bangladeshi cola market with a sales of about 52 crores BDT. The brandwas launched in 14th April, 2005 targeting the youth of Bangladesh who like the Bangladeshitrends. All there years, Mojo is doing quite good in the market and competing well with other  Ã‚  brands. Mojos pricing is its advantage but it has to improve its image product quality. Unfortunately, Mojo is lagging behind due to inadequate promotional activities. E. g. Slogan,names meaning etc. It has also failed to communicate its own positioning the target consumers. However, still now Mojo has the potential to recover its own position (according tosurvey). Consumer behaviour such as perception, attitude, self-orientation and life style, thisreport has found out some drawbacks and recommended some affective strategies to recover  those issues successfully. 3. 2: Market Situation Mojo is not far behind in order to anticipating the current market situation. After being inthe introduction stage for a short period of time Mojo is successfully now in the growthstage and doing well for its good eminence and unique marketing effort. With theintention of increasing sale and obtaining market share Mojo is targeting and creating awell company position into the market. To collect information regarding market, service  performance, competition and distribution Mojo is always developing promotionalstrategies, campaigns and carrying out market surveys. 4 April 2010, Mojo arranged afair and the duration was three days. It was held on field of Pranthapoth. They welcomedthe Bangla year 1417 very nicely. Because who had a bottle of Mojo, then that persongot the entry in the concert without any ticket. 3. 3: Target Market Most of the soft drink companies are now targeting the young generation and indeed this is the besttarget for any soft drink companies. Keeping this thing on mind Mojo has decided to targetespecially the young generation along with the people from various types of socio-economicclasses. Akij Group is now offering extensive distribution channel in order to capture and makesure the proper distribution of Mojo so that young generation can easily avail it where ever they arein the country. Last time we saw in Mojo advertise that an old couple were sharing a bottle of Mojo. So, they cleared that it is not only a product for the young people but also their target is alsosenior citizens. Though Mojo is hardly preferred by Old aged people. PROFILE OF THE TARGET MARKET Cola drinks usually follow an undifferentiated marketing strategy to target their consumer. Keeping this fact in mind, we conducted a sample survey by selecting random sample fromdifferent places. The following discussion will attempt to analyze the profile of the target market  based on the sample group. 3. 4: Demographic Factors Age Age is the major determinants in targeting the consumers. MOJO reflects the Bangladeshi cultureand it represents youth. From our survey, we have found that MOJO is most preferred in the agegroup between 20-25 years (85% of 100). Moreover, the least MOJO preference comes fromtwo age groups: 25-35 years and 35-45 years, about 1%. Sex Beverage is used for thirst-quenching purpose and this product is gender neutral, meaning there isno such kind of obligation to consume the product for male or female. However, from our surveyoutcome, we have found that 71% of the consumers are male and 29% are female from 100. Allthe respondents are from urban location. MARKETING MIX: 4P’S OF MOJO5. 1 Product The product MOJO cola has come with the following variations in the market- 250 ml bottle 500 ml bottle 1000 ml or 1 liter bottle 150 ml can The MOJO Cola has been made with a proper technology. So there is no chance to occur  fluctuation in taste. The cola drinks contain a very strong taste which can compete with the marketleader Coca- Cola and RC cola. Other Factors Meaning of MOJO Meaning of MOJO is the idea or feeling the respondent have instantly after hearing the name or  analyzing it. To 60% respondents, MOJO means fun or enjoyment. To 14% it means nothing. Inaddition, other 26% varies within music or art, sports, thirst passion etc. Competition Soft drink market always offer high level of competition among companies. Because,soft drink is a fast moving consumer good and its demand always fluctuate based onseveral reasons (E. . Taste, weather conditions, etc. ). It included the degree of competition andintensity of competition. So in that case both the degree and intensity of competition are very highfor Mojo. Because the market it was operating was already touched by big companies such asCoke, Pepsi, Royal Crown Cola. Surprisingly, these giant companies are considering Mojo, as aravenous competitor in the market. So i t’s a good news for Mojo that competitors like â€Å" Coca Cola, Pepsi are thinking about Mojo consciously. It is because Mojo has already grabbed good portionof Bangladeshi beverage market share. Mojo believes that they have the strong distribution power,creative marketers, financial power and quality to grab competitions market share as well asincrease their own selling. Before preparing the term paper we made a brief market survey and we saw that in every popular market of Dhaka city, wholesalers are very active and demand is veryhigh. Distribution The strongest point of MOJO is their intensive distribution channel. They make this thing  possible because Akij Group of industries especially their beverage sector has a profoundlogistic and supply chain management system. So they can easily go to door to door of  their target consumers. They believe that delivering products to consumer hands is notsufficient or convenient enough that is why for near future betterment they are trying todevelop their distribution channel in such manner that they can easily make their  Ã‚  potential customer in to actual customer. And we must say that the dealer of a particular  territory is really expert and the do their job on the time. Objecetives Issues The promotional campaign can undertake 3 types of objectives:1. To inform,2. To persuade3. To remind. In the case of Mojo, the campaign will basically focus on persuasion, since MOJOis in maturity stage of its life cycle and will try to spread out its current perception in urbanyouthful lives. The advertising objective for MOJO is to persuade the target audience to make a  purchase and to obtain 8% increase in sales. Now a day, Mojo is not a new product. And for thatreason, previously the company’s target was to make positioning about Mojo because it was a new  product and please try it. But now Mojo is in growth stage; so it is trying to maximize the marketshare and retaining the market share is also important here Advertising Strategy Advertising is a challenging factor for Akij Group’s Mojo. As the sales of Mojo highly relies onadvertising. It has to be done in such a way which is convincing, attractive to people, which willrun on people’s mind 24/7. Developing an effective advertising and promotional campaign mustselect the right spokesperson to deliver a convincing message and the appropriate channels or  media. As part of the development of the advertising strategy of Mojo, all the advertisingcampaigns will try to communicate the same message to meet the advertising objective as set anddiscussed previously. Their main logan is â€Å"Mojo Ontor e Ontor e† and for that reason they alwaystry to make every ad including this slogan. Stimulus Characteristics Logo The logo of MOJO is attractive and representing the youth although they did not forgot about theaged people. Therefore, this helps them to get a good result. Soul feeling All the multinational soft drink companies -showing advertisements are made abroad. In thiscase, MOJO cola differentiated themselves. They are making the ads in our country, as they wantto be the cult brand. As they are, doing this so people can feel that it is our cola and I am buyingmy soft drink that in terms help them to feel good. Therefore, people have a soft corner for them intheir mind. Packaging Packaging also helps in the perception process. Attractive package can grab people’s attention. MOJO cola know this and they are concentrating on it. The two most critical job of packaging are: Capture Attention The colorful packaging catches the attention instantly. People like colorful things and they go for  colorful things. That is why within a short time MOJO cola got the attention of the target aspect. Convey Meaning The colorful packaging conveys the meaning that MOJO is a youthful product. Mixing up the  brand with colors, which have a meaning, is sensible. That gives people meaning and they went for  it. CONSUMERS’ LEARNING MOJO Learning is any change in the content or organization of long- term memory and/or behavior. Learning about soft drinks is a low- involvement learning situation. Consumer behavior is largelylearned behavior. Learning about MOJO Cola is for the most part low involvement learningstate of affairs. Controls Just like all other companies Mojo is also very much concern about controlling their  monetary and operating cost. That is why every month Mojo conduct Quality assurancesurvey, Sales figure monitoring, Feedback from Retailers and Sales force not only bytheir employees but also by students from different universities by offering exclusiveincentives and gift items. They evaluate their inventory, quality, acceptance of Mojo fromdifferent perspectives. By keep checking these things Mojo can stay in the market by notonly minimizing their cost and expense by also maximizing their revenue and profits. Weknow its very much time consuming and expense become high, but to know the currentsituation the company must do it. Social responsibilities Akij group of industries not only concern about increasing their sales, capture market share andgaining profit but also concern to do something for the social betterment. Through out their  campaign Mojo has always been the pioneer in order to come across to help old, orphanage andhomeless street children. The Group has been running a considerable orphanage free of charge indistrict town. The Group has also acquired a modern mother children hospital previously owned  by Save the Children (UK). The hospital is being operated as a non-profitable concern by Ad-DinWelfare Trust. Pricing policy: The pricing policy of Mojo has been done very carefully. Mojo has manycompetitors (e. g. Coca Cola, Pepsi) in the market. Compared to them Mojo has set pricereasonably. The pricing of Mojo is discussed below: ? Litre - Tk 14/- ? Litre - Tk 25/-[pic] 1 Litre - Tk 45/- 2 Litre - Tk 75/- Chapter:4 4. 1: Pepsi (Information): Pepsi was first introduced as Brads Drink in New Bern, North Carolinain 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later namedPepsi Cola, possibly due to the digestive enzyme pepsin and kola nuts used in the recipe. Bradhams ought to create a fountain drink that was delicious and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ouncebottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfieldwas the first celebrity to endorse Pepsi-Cola, describing it as A bully drink refreshing,invigorating, a fine bracer before a race. The advertising theme Delicious and Healthful wasthen used over the next two decades. In 1926, Pepsi received its first logo redesign since theoriginal design of 1905. In 1929, the logo was changed again. In 1931, at the depth of the Great Depression, the Pepsi-Cola Company entered bankruptcy inlarge part due to financial losses incurred by speculating on wildly fluctuating sugar prices as aresult of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark. Eightyears later, the company went bankrupt again. Pepsis assets were then purchased by Charles Guth,the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained sodafountains. He sought to replace Coca-Cola at his stores fountains after Coke refused to give him adiscount on syrup. Guth then had Lofts chemists reformulate the Pepsi-Cola syrup formula. On three separate occasions between 1922 and 1933, the Coca-Cola Company was offered theopportunity to purchase the Pepsi-Cola company and it declined on each occasion. Ingredients: In the United States, Pepsi is made with carbonated water, high fructose corn syrup,caramel color, sugar, Phosphoric acid, caffeine, citric acid and natural flavors. A can of Pepsi (12 flounces) has 41 grams of carbohydrates (all from sugar), 30 mg of odium, 0 grams of fat, 0 gramsof protein, 38 mg of caffeine and 150 calories. The caffeine-free Pepsi-Cola contains the sameingredients but without the caffeine. The original Pepsi-Cola recipe was available from documents filed with the court at the time thatthe Pepsi-Cola Company went bankrupt in 1929. The original formula contained neither cola nor  caffeine. 4. 2: Market Situatio n Pepsi Cola is a reknowned brand all over the world. Its demand is increasing each year. Pepsi is incompetition in Bangladesh for many years. Its major competitiors are Coca Cola, RC Cola andnow Mojo is progressing in competition. The main of Pepsi just like any other beverage companyis to make supernormal profit by increasing sales. Not only that, Pepsi carries out promotionalactivities throughout the year. â€Å"Transcom Beverages Ltd (TBL), the franchisee of PepsiCo International, has won the â€Å"Bottler of  the Year Award† for 2009 in PepsiCo International Annual Conference in recognition of itsoutstanding business results. Latifur Rahman, chairman and managing director of TBL, received the award from SanjeevChadha, regional CEO of PepsiCo, and Katrina Kaif, an Indian film actress, at a function inThailand recently, said a statement. Transcom Beverages, which won the award for the third time, bottles, distributes and markets allPepsiCo brands such as Pepsi, 7up, Mirinda, Mountain Dew, Slice, Diet Pepsi and 7up Light inBangladesh. Present on the occasion from TBL were Arshad Waliur Rahman, director, Golam QuddusChowdhury, executive director and CEO, and Khurshid Irfan Chowdhury, general manager. Tejinder Khurana, country manager of PepsiCo International, and Goutam Bhattacharjee, territorydevelopment manager of TBL, were also awarded with â€Å"Ring of Honour† for their performances in2009. † [   Daily Star : Sunday, January 24, 2010] 4. : Target Market like any other beverage competitor in Bangladesh, Pepsis main target is young generation assoft drinks are mainly preferred by youths. Despite local competition Pepsi has maintained itsreputation by chargining relatively high price. Within last fifteen years Pepsi has reached the peak by offering extensive distribution channel in order to make sure t he proper distribution of Pepsi sothat people can easily avail it where ever they go. Pepsi customers are mostly young group  between the ages of 14 to 30 and also target at school, colleges, universities, home, restaurant,hotel and stores. . 4: Market Segmentation Positioning Beverages Soft Drinks: Pepsi, Coca-Cola, Royal CrownCola Juices: Pulpy, Nestle, Fruito Local Drinks: Mecca Cola, Mojo Cola Energy Drinks: Red Bull, Power 4. 5: Competition Pepsi has many rivals in the market. Pepsi considers Coca Cola and Royal Crown Cola as their  Ã‚  biggest competitiors. However in recent years local carbonated drinks like Mojo Cola and MeccaCola, etc are giving tough competitions to giant beverage companies like Pepsi and Coca Cola. 4. 6: Distribution Pepsi undergoes massive distribution all around the country. The distribution channel plays animportant role in the company’s success. Pepsi has distributors in all districts. Due to lack of datathe distribution process of Pepsi cannot be discussed. Objectives and issues Pepsi is in its maturity stage. Meaning, everyone knows about this beverage. All it has to do isremind people to consume this drink. The main objective of Pepsi is to make profit by theincrememnt in sales. By means of organizing concerts/trade fairs, Pepsi informs people about the  product. Advertising strategy Advertising is an important issue for Pepsi. Its competitors undertake massive advertising todominate in market. Equally, Pepsi does the same thing for survival. Most of Pepsis advertising isIndian. Meaning, Indian ads are translated in Bangla. By doing so, Pepsi is able to advertising cost. The main aim of Pepsi has always been to deliver a convincing message via media. Pepsi usestelevision, newspaper, billboards as its advertising medium Controls â€Å"Quality At every level of Pepsi-Cola Company, we take great care to ensure that the highest standards are met in everything we do. In our products, packaging, marketing and advertising, we strive for  excellence because our consumers expect and deserve nothing less. We promise to work towardcontinuous improvement in all areas of our organization. At every step of our manufacturing and bottling process, strict quality controls are followed toensure that Pepsi-Cola products meet the same high standards of quality that consumers have cometo expect and value from us. We also follow strict quality control procedures during themanufacturing and filling of our packages. Each bottle and can undergoes a thorough inspectionand testing process. Containers are then rinsed and quickly filled through a high-speed, state-of-the-art process that helps prevent any foreign material from entering the product. Additionalquality control measures help to ensure the integrity of Pepsi-Cola products throughout thedistribution process, from warehouse to store shelf. † [Extracted from pepsi. com/] Social responsibilities â€Å"Environmental SupportPepsi and the entire PepsiCo family embrace our responsibility to be good stewards of our planetsnatural resources. We begin by understanding our environmental footprint and then work to findways to reduce it. Were focused on Energy, Water and Waste areas where we know we can makethe greatest difference. †[Extracted from pepsi. com/faqs. php? ection=environmental_support] Pricing policy Despite having many competitors, Pepsi is charging high price in comparison to local competitorslike Mojo. ? Litre - Tk 18/- ?Litre - Tk 30/ 1 Litre - Tk 55/ 2 Litre - Tk 90/- Product differentiation In Bangladesh Pepsi offers product differentiation in comparison to Mojo cola by offeringPepsi Diet in the market. From this side Mojo is a little weak becau se these days most people arehealth conscious, diabetes patients, etc. They prefer Pepsi Diet which does not contain sugar. Pepsi Diet is available in two sizes. Litre - Tk 30/- 1 Litre - Tk 55/- Though Pepsi’s offering differentiation by offering Pepsi Diet it is not charging premium price. The price of Pepsi Diet is same as Pepsi Cola Thus, Pepsi is having competitive advantage over Akij’s Mojo Cola. Swot Analysis: Mojo Cola: Strengths: Brand image : Akij group is already a established brand name. So there already exists astrong brand image of the company. So if we launch any product under this brand name then itautomatically accept by the consumers. Quality : Most of their raw materials come from various foreign countries. The quality is verystrictly controlled. At every stage, non standard products are rejected. So we can say that howwell they are aware about their products quality. Strong distribution network   : Akij group has a strong distribution network and this isone of the most strongest competitive advantages for them. They make product available all over  the country through their strong distribution channel of retailers and whole sellers. Weakness: The weakest point of akij group is that if any product sells fall due to poor quality then it willalso affect the other products of other brands. Opportunity: Increasing demand: As people are engaging more in taking beverage product, the demand isincreasing day by day for this kind of product category. Threat: Akij group have a number of competitors especially under Akij Food Beverage Ltd such asPran juice, Shezan juice, Acme juice. This competition is very high and works as a threat for AkijFood Beverage Ltd. Pepsi: The strengths, the weakn esses, the opportunities and the threats of Pepsi. 1. The advantages of Pepsi-Cola1) Firstly, Pepsi has stayed in this market for almost one century. So they are so experienced andstationed in peoples mind deeply. Now no one doesnt know the brand Pepsi-Cola Whenever thename Pepsi is heard, people will conjure up the image of fresh and cool drink .2) Secondly, Pepsi-Cola is not only in high quality, cool and fresh but also have a competitive  price. 3) Thirdly. Pepsi is such an experienced powerful global company, Which has a basic of a greatfund. So it has the ability to place an idle sum of money to the promotion. We can see that theadvertisement of Pepsi-Cola is so attractive. It also invited the top famous people to advertise for  it. ) Pepsi also compares with the competitors and find their disadvantages to update its own quality,flavor and also package promptly in order to satisfy the consumers need. This is the biggestadvantage of Pepsi company. It is the most popular one. Pepsi company also produce the Diet-Cola to meet the people whomore concern their health. And it just changes the design of the package of Pepsi-Cola. 2. The disadvantages of Pepsi-ColaBut we cannot consider things just on one side. Still there are some disadvantages existing inPepsi-Cola . A survey suggests that 32% people prefer the package of Pepsi-Cola. So the design of  Pepsi-Colas package is not as attractive as Coca-cola. It still needs to be improved. We suggestthat the package needs to be designed more colorful to attract peoples attention. 3. Although in the cola market there are many competitors, Pepsi still has the opportunity toenlarge its market share because the cola in the market is quite monotonic. Most of the end user isyoung people. There are still some people who do not like the taste of the cola. So we can try to provide some other taste of cola such as adding some lemon juice. We can change the flavor inorder to meet different taste of different people. . As to the threats, all of us know that Pepsi-Cola and Coca-Cola have had the competition for  about 80 years. Although Pepsi-Cola have won several times during this competition, the marketshare of Pepsi-cola is a little bit smaller than Coca-Cola. Besides, there are many other competitorslike Mojo. In Mojo’s advertisement we can see the reflection of ou r culture. It is well known thatBangladesh is a patriotic nation. So these words can really catch Bangladeshi peoples heart. Andthese local colas flavor is more suitable for Bangladeshis. So it cannot be ignored. Recommendation: Mojo: After getting informations from the internet and local shops. It seems that Mojo has certainlackings. Mojo is local brand so its going to be hard for Mojo to stay in competition with Pepsi. Mojo can provide offers like â€Å"buy one get one free†, â€Å"win a car†, coupons, etc. All these activitieswill rise interests in people to consume more Mojo in order to get something. By offering such  promotions, Mojo may be able to give tough competitions to Pepsi. Mojo can persuade people via advertising. E. g. It can convey messages that â€Å"Mojo is BangladeshiDrink, We Bangladeshis drink our drinks†. Not only that, motivating employees will help Akij Beverages to reach its peak. E. g. Employeescan be given fringe benefits, promotions, monthly free medical check-up, etc. 24 SUGGESTIVE PROMOTIONAL TOOLS Billboards MOJO cola must concentrate on billboard advertising, for this at first they have to increase thenumber of billboards around the country. They have to create billboards with catchy look so that itcan grab the attention of the target aspect. They must make colorful and relevant billboards so that  people can find out what they want to tell them. At last, they have to place the billboards in theright place so that target aspect can have their full concentrate in it. Paper Ads The number of paper ads should have to be increased. Otherwise, they cannot make mass peopleaware about their product. It should also contain high imagery, relevant with product MOJO cola. TVCs The frequencies of the TV ads have to be increased. People who watch TV regularly are seekingfor innovative things made by the marketers. They pretty much bored with the traditional ads. So if  MOJO cola bring new thing with their ads them it will be a turning point for their sale. People willget more interest in their product and as a result, they can be the loyal customer of this product. SoTV ads should be brought with a new format, with more new things so that it can catch the targetaspect with the new ones. Sponsorship Till now MOJO cola make sponsorship of few events like concerts, â€Å"nabanno utsav, banglanoboborsho, etc†. they should include cyber cafe, canteens of university, fast food shop and other  Ã‚  places where people goes frequently. By doing so they can be with the target audience and we illfind more aware people. Sales Promotion They should in for massive sales promotion to attract people from other drinks Pepsi: 1) Pepsi-Cola should improve the design of the package first. As it is advertised as the choice of  new generation, the design must be looked young and fresh. So the color should be more sharpand attractive. 2) As the flavor and ingredients of cola in the market are similar and the most active consumer isthe young people, we can diversify the Pepsi production to meet the different need of theconsumers. That is customer-orientated. 3) Besides the Diet cola for the health conscious people, we can have many other new choices. For  example, we can create a new kind of cola more suitable for children. Maybe we can add theVitamins or some nutritious element that are necessary to children. Or we can create a new flavor  like mint-cola. 4) However, pricing should not be reduced to an extent where initial investment cannot berecovered. So, pricing finance has to be done carefully. Conclusion Mojo People prefer MOJO’s pricing but it has to improve its image in status and quality issues. Unfortunately, MOJO is lagging behind due to inadequate communication of its brand elementslike slogan, name’s meaning etc. It has also failed to communicate its own positioning to the targetconsumers. However, still now MOJO has the chance to recover its own position because about70% of the target customers (according to the survey result) are potential and have not constructedtheir belief structure for MOJO. For some particular aspects of consumer behavior such as  perception, attitude, self-orientation and life style etc, those recommended strategies provided withthe report will be supportive to recover those issues successfully if MOJO can apply thosesuggestive marketing tools. 6 Pepsi Being in such a tense competition with other beverages, Pepsi-Cola should not take the direct andtough attack upon any of them. The best wad is to keep a peaceful relationship with it and alwayscompare with others, We should find their disadvantages and show our advantages on this aspect. Then by and by, the people would think ours is better Of course the most important rule is toimprove the product, lower the price i n comparison to other competitors to meet the consumers.

Simple Japanese Phrases

Simple Japanese Phrases   This is a collection of easy Japanese phrases. Speaking Japanese shouldnt be too complicated even for beginners. Try these simple phrases whenever you have a chance. The more you practice, the better you get! The Japanese writings for each phrase are included for your reading and writing practice. If you have any questions, please  email me. For your convenience I have broken the phrases into three sections. Please scroll down to see all sections. Level 1 *  Question Words*  Ã‚  Responding*  Ã‚  Responding in  Agreement Part1*  Ã‚  Responding in  Agreement Part2*  Ã‚  Disagreement Responses*  Ã‚  Refusal*  Ã‚  Request/Command*  Ã‚  Unfavorable Responses*  Ã‚  Praising Appearance*  Ã‚  Praising Characteristics*  Ã‚  Praising Intelligence*  Ã‚  Emergency*  Ã‚  Useful Expressions*  Ã‚  Useful Adjectives*  Ã‚  Basic Verbs*  Ã‚  Useful AdverbsLevel 2 *  Greetings*  Partings*  Asking How*  Various Questions Part 1*  Various Questions Part 2*  Responding in  Agreement Part 1*  Responding in  Agreement Part 2*  Disagreement Responses*  Refusal*  Command*  Command (Dont ~)*  Encouragement*  Surprise*  Happiness*  Anger*  Sadness*  Weather*  Useful Expressions - At the Restaurant*  Useful Expressions - Shopping*  Useful Expressions - At a Party Level 3 *  Greetings*  Various Questions Part 1*  Various Questions Part 2*  Responding in Agreement*  Disagreement Responses*  Refusal*  Permissions*  Command*  Common Expressions for the Unknown*  Exclamatory Expressions*  Expressions of Disappointment*  Asking Permissions*  Happiness*  Anger*  Weather*  Useful Expressions - At the Restaurant*  Useful Expressions - Paying the Bills*  Useful Expressions - At a Party/Celebration*  Useful Expressions - At the Hotel*  Meeting a Famous Japanese Person

Advantages and disadvantages of E-learning Assignment

Advantages and disadvantages of E-learning - Assignment Example This paper seeks to analyze the advantages and disadvantages of E-learning. E-learning employs two main teaching methods depending on the institution and learning facilities present (IBM, 2010). The first is the Asynchronous learning method which is a student centered approach. In this method, lessons are delivered informally using internet based resources, virtual tutors where resources needed for learning are made available through reference sites, and computer based training. The second method is synchronous learning that involves a number of students learning in a virtual classroom at the same time, whereby students use telecommunication facilities such as video conferences to take lectures. Thus, instructor teaches the lesson virtually through an internet portal, as students watch online (Nayak & Suesaowaluk, 2007). E-Learning allows students to study from anywhere in the world, and take any course of their choice since it uses internet resources whereby a student can register f or a course offered in a different location, access reading resources and take online examinations for the course. E-learning reduces costs that occur in the traditional teaching methods considering that the institutions using this method save on cost incurred by lecturers in travelling to lecture in different locations. Education institutions in different countries are using this system to offer their courses, as a tutor can conduct a class from their geographical location electronically without the need to travel physically. This also makes the utilization of labor in these institutions efficient because they need few staff members to conduct lecturers for a large audience (IBM, 2010). Electronic learning improves classroom learning efficiency because it allows for better interactivity between students, tutor and the learning process. Multimedia capabilities and internet resources involve the student intellectually in the whole learning process. This mode of study uses resources l ike videos, blogs, audio files, and web pages to teach the students leading to worldwide acceptability (Markovic, 2010). In addition, it has a global reach in the learning process, which involves students and tutors from all locations, and races, as students have universal access to experts who assist them in the learning process. Institutions using this method have dedicated workers available online to answer any queries from students; employing websites that are interactive and students can get answers to frequently asked questions that can arise as they study (Stennes, n.d.; Nayak & Suesaowaluk, 2007). This form of learning is convenient to all the people involved in the study process; for instance, it makes classroom assessment easy for the lecturer. The lecturer gives reading resources electronically and receives answers to assignments electronically, which allows them to easily track the assignments and check for plagiarism and copying. The administrators of institutions offer ing e-learning get feedback on the progress of the classes from all the stakeholders. Students can make comments and reviews on the subject’s content, and also the whole teaching process which is used as a framework for improving the process. In addition, lecturers receives students comments and feedbacks on the modules, content of the study, and understands where to change and improve the classes (Markovic, 2010). This method poses a number of disadvantages to both students and institutions that offer it, considering that e-learning relies heavily on internet and telecommunication facilities, which incurs cost for hardware and software installation, as well as internet charges to access learning

Bankruptcy of Companies in Qatar Assignment Example | Topics and Well Written Essays - 1250 words

Bankruptcy of Companies in Qatar - Assignment Example Despite this, there is a well laid-down framework that governs the insolvency and subsequent liquidation of companies in Qatar. These rules and regulations mainly anchor on Chapter 10 of the Qatar Commercial Companies Law, Law No.5 of 2002. This legal regime in Qatar resembles the one that governs bankruptcy and insolvency in the United Arab Emirates. The only difference is that the Qatar regime lacks the provision that gives shareholders, with more than 25 per cent of the company’s shares, the right to declare the company bankrupt. This is usually a provision when a company suffers capital losses amounting to more than 75 per cent of its capital turnover. Instead, the provisions of Article 290 of the Qatari Code stipulate that if a limited liability company suffers losses amounting to equivalent of 50 per cent of the company’s capital, the directors of the company are expected to consider dissolving the company. Failure to institute a dissolution procedure makes the di rectors solely responsible for any further losses that may accrue from the company’s failure, to meet its legal obligations. According to (Latham & Watkins 2011), the legal framework that governs the application for dissolution of a company in Qatar still resembles that of the United Arab Emirates. ... There may be other circumstances such as the expiry of the term of the company as noted in the constitution of the company. A merger between two companies may also require the liquidation of the companies as per the constitutional terms. Dissolution due to bankruptcy materializes when a company incurs losses amounting to more than 50 per cent of the company’s financial capital. In such circumstances, the company directors are required to convene an extraordinary general meeting in order for the shareholders to make a determination on whether to dissolve the company. In cases where the board fails to convene the general meeting or where the general assembly fails to reach a general resolution pertaining to the dissolution of the company, any interested shareholder may initiate legal proceedings for the dissolution of the company as stipulated in Article 285 of the Company’s Law. The meeting of the general assembly is at liberty to dissolve the company if a majority of th e shareholders support the resolution to dissolve the company. Similarly, dissolution may be initiated by any shareholder with more than 25 per cent of the company’s shareholding. However, this only applies when the company returns a loss amounting to more than 75 per cent of its total financial capital for any given financial year. This framework is anchored on Article 289 of the Companies Law. When the liquidation of a company gets approved by the required majority, the dissolution process commences immediately and the term ‘liquidation’ is incorporated to the company’s name. It is worth noting that the Companies Law only stipulates the general guidelines that should govern the liquidation process. It does not lay out a formal dissolution

Flash Fiction and Prose Essay Example for Free

Flash Fiction and Prose Essay Surprise endings are tricky. They either work or they don’t; people are either captivated or dubiously disappointed. I must confess that â€Å"The School† and â€Å"Dinner Time† were both extremely strange and vaguely unenjoyable for me. â€Å"School† was quite depressing and raised quite a bit of questions: when does bad luck become just bad? How were the deaths uniform and consistent in plants, animals, and even people? Was there indeed something wrong with the school itself? Or was their a saboteur? I believe the root of the problem was too many questions and not enough answered. On top of that the ending was a walking gerbil which is just odd. The language, depth and vocabulary of the students change all of a sudden and the principal displays public affection with another teacher. As a result the story conveys an unsettling and even worrying atmosphere where children go to learn; the reader gets the sense that the children may not be entirely safe, but from what is still entirely unknown. Similarly, â€Å"Dinner Time† could conceivably be a Mad TV skit or a scene behind a schizophrenic’s eyes. I’m not sure if this bizarre husband and wife team was masochistic, psychopathic, or just plain insane. There is a great deal of anger, frustration and unnecessary pain that I quite simply did not understand. I could not comprehend how this dinner could have presented itself in Edson’s head. Truly, it is nothing but puzzling, and the ending is rather a relief – the reader can finally stop being confused. Conversely, â€Å"A Story About the Body† and â€Å"Sleeping† engages the reader by presenting a picture everyone has been in: babysitter (or babysat) and desire, or in it’s basest form, human connection. â€Å"Body† was the shortest piece we had to read and also managed to convey nearly the most information of all of them. A man desires a woman because of her expression through art, her dancer’s grace and her captivating eyes. But upon hearing of her loss, he at least is able to keep eye contact when he tells her the truth. The reader immediately experiences two different sets of emotions: pity for the woman with graceful hands of art, and a reluctant empathy with the man who changed his mind. It would’ve been an undeniably unnerving experience for him and any man, making love to a woman without what some consider is part of the essence of a woman, no matter how much in love with her he thought himself to be. But then he and the reader are presented with an ending in the form of a gift: a small blue bowl filled with water, rose petals and dead bees. I was completely ignorant of what this might mean and so did brief research on the symbolism of bees and found that the bee has most often been used to represent the soul. I do not know if that is what Hass implied or even intended but it seems to fit best here. Perhaps it is a metaphor for her own body: pretty on the outside (with clothes), damaged on the inside, but still whole – still a woman (naked). Not only was this woman sending him a message, but she was also giving him part of what attracted him to her in the first place: her art. The reader is likewise quickly intrigued in â€Å"Sleeping,† even downright curious as to why Mrs. Winter prevents the hired babysitter from ever confirming the existence of the baby. Is the baby alright? Is it breathing? Does this alleged baby even exist? Whereas â€Å"School† raised disturbing questions about the safety of mass amounts of children, â€Å"Sleeping† raises thoughts of intrigue, deception, and old fashioned mystery. And the ending is not surprising so much as it merely drives the reader to a hunger to know what exactly Mrs. Winters keeps in the â€Å"baby† room. And no Mr. Winter, we do not understand.

Graduation Speech :: Graduation Speech, Commencement Address

Over the past four years, we have grown from insecure, immature freshmen to successful, focused and confident young adults. This incredible transformation has been the result of our entire high school experience. Everything from that first homecoming game, to late night cramming, to the last dance at prom. These experiences have pulled us together as a class and we have learned to love and respect our fellow classmates. As much as this class has grown together, every one of us has also grown as a unique individual. We have found our talents and interests. These interests have drawn us to different activities and in turn helped shape our lives. Some of us have excelled academically while others have helped improve Summer High School by participating in activities such as Link Crew or ASB. Some of us acted in plays while others shared their musical talents by singing in the choir or performing with our outstanding band. Many of us have preferred to be involved in community service with a group like KEY Club. In addition to these school activities, many of us have invested time in jobs and other community activities. These many choices have shaped who we are today: the people we met, the experiences we encountered, the lessons we learned. They have all made an impact on our lives and, in turn, we have also made a difference in the lives of others. The people sitting out in this audience tonight have also greatly impacted our lives. Every person in this enormous stadium has given us encouraging words, helpful advice or tough criticism. The support our family, friends and teachers have shared with us is invaluable. Their caring and dedication have helped us get here today.

The Female Economy: Article Review

Citation Silverstein, M. J. , and Sayre, K. (2009, September). The Female Economy. Harvard Business Review. Summary The article begins by stating that â€Å"women now drive the world economy. † It goes on to discuss how women now represent a large portion of consumer spending, and that portion is expected to grow. Silverstein and Sayre discuss how companies are not taking seriously the fact that they may not have the best strategy when it comes to marketing towards the female market. They underestimate or flat out ignore the female consumer. Dell is used as an example of such companies. The article discusses Dell’s failed attempt market laptops specifically to women. In May of 2009, it launched Della website, complete with a â€Å"make it pink† motto and topics based on female stereotypes. Instead of appealing to the women, it actually caused an uproar among them. Women felt the site was condescending. They posted blogs everywhere expressing their disgust towards the site. Even though Dell was quick to react to making the necessary corrections, Silverstein and Sayre question why their marketers failed to see the potential problems before the site went up. The authors then discuss a 2008 study conducted by the Boston Consulting Group. More than 12,000 different women in all areas of life were asked 120 questions about their finances, education, careers, relationships, activities and hobbies, fears, and also their spending patterns and shopping behavior. The study revealed that women were grossly underserved and there was lots of room for improvement. They continue to be undervalued even though they have great market power and social position. Women have many demands on them juggling work, family, and home, and few companies have taken action on their need for products and services designed specifically for women and for time saving solutions. Reaction Companies need to realize and understand the buying power that females possess. They represent one of the largest market opportunities ever. Until recently, companies believed their marketing strategies were equally effective to women and men. That proved to be an incorrect assumption. Women approach big ticket purchasing completely differently than men do. They base their decisions on a different set of perceptions, priorities and preferences. Companies should be combining insight on female gender culture with solid marketing know-how and develop strategies that attract women’s business. Effectively targeting women leads to higher customer satisfaction among both men and women. Companies like BMW, Wyndham Hotels and Merrill Lynch have found that improvements designed to enhance brand appeal among women actually deliver greater customer satisfaction among men, too. When you meet the expectations of women, companies  exceed the expectations of men. Marketing to women delivers a better return on the marketing dollar through both greater opportunity and greater impact. While in many categories the traditional male targets are saturated, the corresponding women’s segments are untapped and virtually uncontested by competition. The authors effectively bring to light the wrong approach that companies are taking when it comes to marketing to women. Simply adding pink to the campaign, which many companies erroneously do, will not suffice. They need to go back to the drawing boards. Services and products need to fill the gap. Companies need to aim their marketing efforts to women by seeing them as employees, managers, investors, and buyers.

Generational Poverty

Generational poverty is an unfortunate issue which affects individuals, families, and cultures all over the world. Generational poverty is considered a very complex problem due to the length of time and ways it affects certain families as an entirety. The severity of this issue makes it extremely difficult to find any resolutions in improving this epidemic. If a family is experiencing generational poverty, they have had to live in poverty for a minimum of two generations.According to Cleveland, â€Å"It is important to recognize this time factor to be able to separate it from â€Å"situational poverty,† characteristically understood as a lack of resources due to particular sets of events, i. e. a death, chronic illness, divorce, etc. ,† (n. d. ). Almost every family and individual decision is made for the present. Individuals are not taught to think ahead and plan for their future. This is a trending factor in the difficulty in overcoming generational poverty.Members wh om belong to generational poverty have a sense of entitlement from society. Individuals have a constant defense mechanism to society as a whole. The most significant aspect to families suffering from generational poverty is that the â€Å"momma† is the central figure and focus to the family. The mom is what feels safe to the family. She is the ultimate caregiver to individuals in her family and to her house. Even after her children have grown into adults, both the mother and children have a difficult time with the child becoming independent.Love is the center of â€Å"momma’s† home. The male figure in generational poverty is responsible for the manual labor and will fight for their family. Although they display a rough outer layer, they still show a great love for the members in their family. Even though there is a constant, huge amount of love, most communication within the family maintains in a nonverbal form. Overcoming generational poverty can be a challengi ng task. There are several key factors when considering on improving the poverty status.Some of these factors include: Education is key in getting out and staying out of generational poverty, being in poverty is rarely about a lack of intelligence or ability, individuals stay in poverty because they do not see â€Å"choice†, or if they do, they do not know how to access proper resources or people to get them to the point of actually â€Å"choosing† to organize themselves, complete assignments, behave respectfully, plan for the future, and communicate in conventional register (Cleveland, n.d. ).Once a child is born into generational poverty, schools are one of the few places where they are exposed to certain choices and rules of how a higher class lives. This also allows the child access to resources and people who want to assist in the child rising from poverty. There are specific characteristics displayed in those suffering from generational poverty, which contribute to the difficulty in overcoming it. One of these characteristics is the â€Å"working memory†.â€Å"Neuroscientists discovered that the working memories of children raised in poverty are much smaller compared to those in middle-class,† (Pinoy, 2009). An individual’s brain capacity is a crucial part of their development. If a child is raised in a stressful household, the stress causes a limited supply of new nerve cells in the brain and memory. This can make it very difficult for the child to solve problems, read and properly communicate. The most effective way to begin overcoming generational poverty is for society to have a clear understanding of the complexity of this issue.Women face many unique challenges in the different stages of poverty life. Although, many issues that trap women and girls in generational poverty can be alleviated by a good education. Job prospects multiply with every level of school completed; better jobs bring more income and, consequen tly, more options for housing, transportation, child-care and healthcare. But, it is challenging for a woman to secure a good education due to the several setbacks. A woman in poverty does to have the ability or access to pay for necessary education for either her or her child(ren).A woman in poverty is consumed with the hours she spends working to care for the home and kids and feels this is the number one priority. It is also normal for the women to not have access to reliable transportation. According to Knight, â€Å"For a girl who seems to be making her way up the ladder out of generational poverty, pregnancy can be an enormous setback,† (2012). Mental health is even more likely to be neglected. The research shows that starting early by teaching girls life skills, such as financial  planning and goal setting, can reduce stress and increase self-esteem.Girls who live with hope and support are more likely to feel that they have inherent value and don’t have to dep end on others – including boys – for validation. In order to improve the challenges that women in poverty face, it is imperative for society to offer programs and convenience to teach these women on how to improve their life quality. Mentors should be available to provide services on sharing examples and how positive goals can be accomplished by taking the necessary steps.I have learned a great deal of information after viewing the informational videos and reading all the material on generational poverty. It has definitely changed my perspective on how I approach this special population. As most of the general population, stereotyping is a part of my daily life. I never truly understood the depth of the generational poverty issues that are present. I have learned that not only is there a lack of school environment education, but individuals suffering from generational poverty need educated on how to â€Å"properly† live life each day in order to obtain goals.I h ave also learned these families can love more than your average family. They have a very strong bond between the members within their family. While love is important and necessary, they also have a misperception of life goals. The implications of this destructive cycle are the reasons generational poverty continues to be an issue. It not only affects individuals, it affects the family structure for many generations. Society as a whole needs to determine more effective ways to break it.

Textual Analysis-Apocalypse Now Redux Essays

Textual Analysis-Apocalypse Now Redux Essays Textual Analysis-Apocalypse Now Redux Paper Textual Analysis-Apocalypse Now Redux Paper Essay Topic: Apocalypse Now Textual Analysis-Apocalypse Now Redux Apocalypse Now Redux follows the journey of Captain Willard as he attempts to bring back rogue agent Kurtz. Willard is a deeply troubled soldier in the Vietnamese war and is then assigned the mission of retrieving the newly rogue agent Kurtz. Willard puts together a team and is then on his way, he then ends up having most of his team killed and is then captured by a soldier that is under the authority of Kurtz. Willard is then taken to Kurtz’ HQ and then manages to escape and then kill Kurtz and return home. For my textual analysis of Apocalypse I will be the opening scene of the film where we are introduced to the main character, Willard. We start of by being shown a vast amount of trees, a helicopter goes past and then a great amount of explosives are detonated. We then see the characters face in a room lying down on a bed; we are also shown his bed side desk which has alcohol and drugs on it. We then realise that he was either dreaming or reminiscing as he sits up and looks outside the window to see a helicopter outside. He then says that he is still in Saigon. Codes/conventions Explosions-the bombs that were dropped during the opening sequence causing the vast numbers of explosions * Guns-the gun under the pillow of the character * Army uniform-the gear that the character in the opening sequence * Violence-guns ensure violence/protection * An understanding of why the specific war is happening-the character states the location of his whereabouts as Saigon which is in Vietnam so we ins tantly create meaning and analyze that this is the war in Vietnam dated between 1955-1975 * Different ranks in officers-general, sergeant major etc. Bombs-helicopter that drops bombs causing the explosions in the opening sequence * Evidence of an officer of wars life outside of war-the picture of a woman, the drugs and alcoholic substances on the table Audience The audiences of war films like this film are mostly people that enjoy violence or have a cultural interest in war films and their nature. War films are also viewed by ex-army officers themselves as they can relate to the cruel nature of war and also the fight for their country/human rights. The audience is usually able to cope with the violent nature of the films like for example the film ‘Saving Private Ryan’ with its explicit and graphic opening beach scene where the audience is exposed to limbs being blown off and peoples guts etc being thrown about the place as well as the officer’s torso and body in general. Roles Within the confides of a big Hollywood film such as Apocalypse Now there are many roles that are required for such a large expensive film. One of the roles that are required for such a film as this would be the role of folly sounds for added sounds that can’t really be captured by a camera such as the introductory song during the opening scene, folly sounds are sounds that are added in after the editing of the film has been complete and some voices/other sounds that are not heard so are recorded separately and added in. what would a film be without the role of a camera man or camera men if the director wishes to have multiple shots of one shot that can only be recorded once such as the pyrotechnics at the start of the film. The camera man ensures that what the director wishes to be within the shot is in the shot unless they feel that they can follow the guidelines set down by the director and produce something similar/better in their eyes. The director of the film communicates with the cast and set team to create his film, the director usually has good communication and organizational skills to ensure that his film will be as he anticipates it and is hopefully able to meet the deadline set by the company funding the film. With all of the footage that is captured for the film only a small fraction of all of it is actually used, the editor’s job is to sit there with the director and edit the film accordingly to his demands to produce a final, edited to perfection film. What would a film be without a cast of actors? The actors are picked out by a casting agent who would get in touch with the actor’s personal talent agent and arrange an audition; it is the casting agent’s job to get the most appropriate cast for the film. The actor’s job is to act out each individual scene according to instructions set out by the director themselves. The mise-en-scene of a film is everything. The mise-en-scene covers the makeup, lighting and special effects. One of the roles required within the mise-en-scene of a war film like apocalypse now is the pyrotechnics to create the true sense of war and battle. The pyrotechnic is in charge of such things as the vast amount of explosives within the film, they also have o ensure the safety of the talent whilst the explosives are detonated. The mise-en-scene would not be complete without the proper use of costume. The costume designer will sit with the director and give him some initial ideas and then will work on ideas that the director likes until the costume design is perfect, they will then begin working on creating the costume for the actors unique build. Analysis The explosions that are detonated by the passing helicopters are shown in a slower speed than the natur al filming of the explosions. If we are to analyze why it is that the director wanted this to be shown in a slower speed then we would most likely come to the conclusion that he did so in order to make the explosions seem more effective. When someone gets shot in a film then it is usually shown in slow motion to give a more deep effect. When the first bomb explodes it is perfectly timed with the starting of the vocals. The lyrics ‘this is the end’ are very lyrically appropriate as the mise-en-scene could be considered as a intertextual reference to war in general as wars are usually ended with one large explosion for example Hiroshima. When the fire clip is being overlaid over the top of the clip of Willard laying upside down can be read as the memories of the bombings that we just saw literally burned into his memory. War events such as Vietnam are memories that will burn into people’s mind whether it’s the screams of pain from the opposition of the mangled bodies of your fellow officers. As we are shown the belongings of Willard that are on his desk we are then able to create a personality and build a foundation of our understanding of the character and his background. We are shown; alcoholic substances, cigarettes and even a drug looking substance which implies that he is either suffering from depression and/or an addiction to the certain substances. We are then shown a gun that he keeps underneath his pillow which can suggest that Willard is a person that constantly feels insecure. The gun also promotes the genre of the film which is war; the gun promotes it because people usually associate violence with guns and war in general so through enculturation the audience know that the film is of the war film genre. Another good use of layering clips over the top of each other during this opening sequence would be the sequence when we have Millard’s face upside down on the left half of the screen and on the right half of the screen there is a cultural stone face which is the right way up in comparison to the way that Millard is portrayed. This signifies the binary opposition within the confides of the war that Millard is fighting. The cultural stone face signifies the culture of the Vietnamese people and the face of Millard opposing it signifies the troops opposing the Vietnamese. The significance of the fan being the visual accompanied by the sound of a helicopter’s blades rotating would be the idea that his dream/memory and reality are blending with each other to make his dream/memory seem more real giving the audience the effect that we are Millard and we are able to then experience what he is seeing/hearing/experiencing in general which personally is a great effect to give off to the audience. When the camera tilts down as a POV of Millard sitting up it signifies to us the audience not only that he is sitting up and enquiring what the helicopter sound is but it is also signifying that Millard is now awake/out of his flashback and is back to reality. By showing the POV of Millard it enables the audience to connect with the character himself after just seeing his dream/memory and the belongings on his desk suggesting his character to the audience. The first thing that the character says is about the place where he is which is Saigon, located in Vietnam. By stating a place in Vietnam the audience can then create a sense of meaning and come to the conclusion that this war film is set in the Vietnam War and therefore introducing the location of the film.

10 College Majors That Lead to the Highest Salaries

10 College Majors That Lead to the Highest Salaries If you’ve heard any of the dismal stats on student loan debt- like that 44 million Americans owe more than $1.3 trillion in student loan debt- then suddenly that college degree might not seem like the great idea it once did. (As a former English major, I feel that pain.) You shouldn’t let that scare you away from higher ed, though. If you’re a student deciding where to focus, or if you’re thinking about going back to school, the best asset you can have is knowledge of what your game plan is. That means finding a post-school job that will let you pay off your school debt. It also means picking a field of study that will set you up well after you walk off with that hard-earned degree. Salary isn’t the only thing to consider when you’re planning you’re future, but let’s face it- it’s awfully important. While there is some diversity among the highest-paying majors, the main theme is that STEM (Science, Technology, Engineering , and Mathematics) careers are among the hottest out there right now. Let’s look at 10 of the highest-earning majors, based on a survey conducted by Glassdoor, and what you can do with them. Spoiler alert: most of them are in the sciences and technology.1. Computer ScienceMedian salary: $81,430Spotlight job: Web DeveloperWeb developers design and create websites, as well as maintain the day-to-day operations, improvements, performance, and traffic. Developers need to have strong skills in design and computer programming. The median salary for web developers is $64,790 per year, and the U.S. Bureau of Labor Statistics predicts that the field will grow 27% by 2024 (much faster than average).Spotlight job: Software DeveloperSoftware developers handle the creative side of computer programming. They design apps, programs, interfaces, and the underlying systems. Software developers work with user feedback and teams of other computer specialists to create, refine, and improve progra ms. The median salary for software developers is $100,960 per year, and the U.S. Bureau of Labor Statistics predicts 17% growth by 2024.2. Electrical EngineeringMedian salary: $68,438Spotlight job: Electrical EngineerElectrical engineers are responsible for designing, developing, and testing electrical equipment, such as electric motors, radar and navigation systems, communications systems, and power generation equipment.  They work in many different industries, from manufacturing to telecommunications to government agencies. The median salary for electrical engineers is $95,230 per year, and although the U.S. Bureau of Labor Statistics predicting gangbusters growth between now and 2024, the field is expected to stay steady.Spotlight job:  Systems Engineer3. Mechanical EngineeringMedian salary: $68,000Spotlight job: Mechanical EngineerMechanical engineers are true multidisciplinarians- this is one of the most versatile and varied engineering fields. Mechanical engineers design, develop, build, and test mechanical devices, including tools, engines, and machines. The median salary for mechanical engineers is $83,590, and the U.S. Bureau of Labor Statistics predicts 5% growth by 2024.Spotlight job: Industrial DesignerIndustrial designers create designs for manufactured products (including cars, appliances, toys, and consumer products). Industrial designers combine concepts from engineering, business, and art/design perspectives to create user-friendly and attractive products. The median salary for industrial designers is $67,130, and the U.S. Bureau of Labor Statistics predicts modest growth of 2% by 2024.4. Chemical EngineeringMedian salary: $65,000Spotlight job: Chemical EngineerChemical engineers work on the production and use of chemicals, fuel, drugs, food, and many other products, as well as designing processes and equipment for manufacturing, planning and testing production methods, and directing facility operations. They apply chemistry, physics, and engineering principles to their products and processes. Chemical engineers can be found in research facilities, industrial plants, and other laboratory settings. The median salary for chemical engineers is $97,360, and the field is expected to grow about 2% by 2024.5. Industrial EngineeringMedian salary: $64,381Spotlight job: Industrial EngineerIndustrial engineers work to make production and manufacturing processes more efficient. They create systems that coordinate resources (people, machines, materials, information, and energy) to make a product faster, cheaper, and more effectively. The median salary for industrial engineers is $83,470, and the U.S. Bureau of Labor Statistics predicts modest changes of about 1% by 2024.6. Information TechnologyMedian salary: $64,008Spotlight job: Information Security AnalystInformation security analysts are the first line of defense for an organization’s computer network and information. They devise and implement security strategies to gu ard against data theft, cyberattacks, and other digital threats. The median salary for information security analysts is $90,120, and as the number of cyber threats rise, so do job opportunities: the Bureau of Labor Statistics predicts 18% growth by 2024.Spotlight job: Network and Computer Systems AdministratorWith everything going digital these days, network and computer systems administrators have key roles in nearly every organization. They are responsible for the day-to-day maintenance and development of a company’s digital infrastructure. The median salary for network administrators is $77,810, and the field is expected to grow at least 8% by 2024.7. Civil EngineeringMedian salary: $61,500Spotlight job: Civil EngineerIf you’ve traveled on a road, been through an airport, or used a public water system, you’ve enjoyed the handiwork of a civil engineer. These engineers design and supervise construction projects in both the public and private sectors. This can i nclude roads, buildings, airports, tunnels, dams, bridges, and public utilities like water supply and sewage treatment. The median salary for civil engineers is $82,220, and the U.S. Bureau of Labor Statistics expects that there will be 8% more civil engineering jobs by 2024.8. StatisticsMedian salary: $60,000Spotlight job: StatisticianStatisticians collect and analyze data, and use it to help solve real-world problems in business, finance, healthcare, engineering, or other areas. Statisticians are in high demand in both the private and public sectors- for example, insurance companies and government agencies. As we move more and more into a data-driven society, the need for qualified professionals to make sense and strategy out of that data grows by the day. The median salary for statisticians is $80,110 per year, and the field is expected to grow rapidly- 34% by 2024.Spotlight job: Market Research AnalystMarket research analysts are the ones who can tell you if your product is like ly to be a hit or a flop. They analyze complex market factors, and predict sales for a particular good or service. Their research leads to decisions about what products should be, who would buy them, and what price the market will bear. The median salary for market research analysts is $62,150, and the field is expected to grow by 19% by 2024.9. NursingMedian salary: $58,928Spotlight job: Registered NurseThe healthcare field is as strong as ever, and excellent nurses are always in high demand. Nurses coordinate and provide direct patient care, working with patients in many different healthcare settings (hospitals, clinics, schools, facilities, home care, hospices, etc.). The median salary for nurses is $67,490, and demand will grow by 16% (much faster than average) by 2024.Spotlight job: Nurse AnesthetistNurses in this highly specialized area can administer anesthesia before procedures, monitor patients’ vital signs, and oversee patients’ recovery after surgery. They w ork with surgeons, physicians, an anesthetists as part of the surgical care team. The median salary for nurse anesthetists is $160,250, and the field is expected to grow much faster than average, in line with other nursing careers.10. FinanceMedian salary: $54,900Spotlight job: Financial AnalystFinancial analysts are often the voice of financial reason, providing expertise on markets and business to help clients and companies make investment decisions. They monitor the financial markets very closely, particularly the performance of stocks, bonds, funds, and other investment types. The median salary for financial analysts is $80,310, and by 2024 the Bureau of Labor Statistics expects there will be 12% more jobs for financial analysts.Spotlight job: AccountantAccountants are responsible for preparing and analyzing financial records, including taxes and daily financial operations. They oversee day-to-day financial operations to ensure that a company is running efficiently and on budget . The median salary for accountants is $67,190, and the field should grow by at least 11% by 2024.If you’re already in college, or just thinking about it, these majors could be a great option for you if you’re seeking a stable, well-paying career path.