The Foolproof How to Write Myself in English Strategy

The Foolproof How to Write Myself in English Strategy To my mind hobbies differ like tastes and should you have selected a hobby depending on your character you're lucky, as your life gets more interesting and pleasurable. There are lots of ways to begin talking to someone new. I'm modest and at times shy, but don't advice someone tricking or kidding me. What Does How to Write Myself in English Mean? It's possible to decide on any myself essay given below based on your need and requirement. Reason, I likewise don't know. Superior hobbies dramatically enhance our nature and character traits together with improve our performances. As there's a perception that the middle child isn't much loved, this isn't true with me. Everything depends upon my mood. Finally, the people that you're talking to are likely to ask you the exact same questions which you're asking them. You've also to take note that you'll need the sum to get started dwelling in the new location. Even if the work only demands that you be a native speaker, you must consider every facet of the job prior to making the decision. Sometime, you might have problems in the event you may have to send the money back home to care for your people. You've also to bear in mind that numerous students could be seeking to learn English to acquire a new job or maybe to change schools in order that they could be looking the results at the same time. Not all conversations will be good. In addition, I have many pals. My teachers and parents are pleased with my performance. I never fail to get involved in the sports activities and other extracurricular pursuits. If you're able to work in broad range of countries and scenarios, then you might want to think about commencing with a number of the TESL web websites. I live in rather excellent society where some programmes are organized from time to time in order to raise awareness among common public regarding the social difficulties. There are new programs on TV that are specially relay to boost our awareness about worldwide affairs. The school or the company where you'll be working for has to supply you with the guidelines about how to submit an application for visa and other needs. I'd like to join civil services. There are plenty of sites and phone apps which can help you use and remember French. I am really passionate about technology. To that end, it's essential that students devise strategies through which they may enhance their academic performance and pass their exams at their various levels of education. In my view, students should limit the quantity of time they spend on social networking and concentrate on homework if they wish to succeed in school. With the upsurge of social media, they can develop social media platforms in which academic information is exchanged so that they don't have to meet face to face but learn from each other in the comfort of their own homes. Any student who would like to pass exams need to have a comprehensive study plan entailing her or his learning targets and study times throughout the week, month or year. What Everybody Dislikes About How to Write Myself in English and Why French is an enjoyable and fun language and can be utilized in many places on earth. Before you submit an application for the Teach English Abroad, you need to know about the issues that you will meet i n the manner. You must be very comfortable in speaking English. Concentrate on speaking English. Locate a primary five pupil or student who's good in math and pay their school fees for a single year in order for them to teach you mathematics. Although don't forget that's just whenever the school year starts. Before you submit an application for the job, you need to be careful of what you require like visa and other documents. If you're a licensed or skilled English teacher then it ought not be too hard to locate work in Europe. Answer those questions, and everything you will have to do is put that into words. The significance of a language doesn't simply depend on whether the language is a member of a major or minor language group, we just will need to provide some type of priority to each language to let it survive. Don't wait to provide a gorgeous prayer in the examination space, hoping that God will somehow earn a miracle for you so you can pass without studying hard. By following a couple of easy strategies and tricks it is simple to memorize and remember French writings and words. More examples can produce the paragraph longer. Below are a few sample conversations. Below are a couple of examples of pronouns utilized in everyday conversation, but without a technique to memorize the language it is fairly a job.

Challenges for Microfinance Organizations Serving the Poor

WHAT CHALLENGES DO MICROFINANCE ORGANISATIONS FACE IN THEIR ATTEMPTS TO SERVE THE POOR? ASSESS THE POTENTIAL BENEFITS AND DRAWBACKS OF MICROFINANCE IN IMPROVING LIVING STANDARDS. Over the last 15 years microfinance institutions (MFIs) have rapidly expanded. The number of poor families with a microloan has grown from 7.6 million in 1997 to 137.5 million in 2010. Microcredit has generated significant confidence for fast poverty alleviation; creating a multiplier effect leading to the eradication of poverty and hunger, universal primary education, the promotion of gender equality and empowerment of women in developing nations. It can be argued that microcredit is a â€Å"win-win† opportunity, in which the poor are given the financial capital and†¦show more content†¦Within the villages of Bangladesh, weekly meetings occur with a loan officer from an MFI, who records the weekly instalments on outstanding loans, saving deposits and fees. The loan office also offers advice, sorts out discrepancies and makes arrangements for customers to obtain new loans from the local branch office. All of these meetings occur in public, thus making the process more transparent as it lets the villagers know who among them is moving forward and who may be running into difficulties (Armendariz Morduch, 2010 p.98). However, joint liability has its disadvantages as it can bring costs to the borrowers such as low flexibility, the loss of social capital for defaults beyond a person’s control and peer pressure to undertake excessively risk-adverse activities (Todaro Smith, 2011). Group lending ignores the fact that group members must spend time to assess each other projects along with the fact that group members may live far-off from each other (Hermes Lensink, 2007). The peer pressure aspect of group lending has led to sanctions being implemented on potential or actual defaulters, they were not just economic but were also social discriminating and tensions had become unpleasant and oppressive for those concerned (Madajewicz, 2011). Moreover, it has been argued that the size of the desired loanShow MoreRelatedWhat Is an Ohp Sheet?1297 Words   |  6 Pages5. Brief content of Presentation BRAC BRAC Bangladesh is one of the largest, diverse and most innovative NGOs in the world with operations in Bangladesh, Pakistan, Srilanka, Africa, Sudan, Uganda, Tanzania and Afghanistan. BRAC aims to empower the poor to become more than passive recipients of financial aid. We strive to assist them in making a difference and become an integral part of their society.. By doing so we wish to empower them, so that they are able to do things for themselves and escapeRead MoreMicrocredit and Social Business1873 Words   |  8 Pageschange, newer ideas emerge, sometimes it may outdo the original ideas and very different from the expectations (Mulgan, 2006, p. 154). In the course of time, Grameen Bank own by the ‘poorest of the poor’ who are mostly women becomes a giant that now has 31 different independent companies and organizations. Grameen microcredit idea work successfully and it leads towards a different idea, which is more ground-breaking than the original microcredit program. The idea is called ‘Social Business’. GrameenRead MoreDeveloping Rural Finance in India3738 Words   |  15 Pagespriorities of the rural poor. Rural finance is important to the poor. The poorest groups spend the highest proportion of their income on food – typically more than 60% and sometimes as much as 90%. Under these circumstances, any drop in earnings, or any additional expenditure (health or funeral costs, for instance) has immediate consequences for family welfare – unless savings or loans can be accessed. Financial transactions are therefore an integral part of the livelihood system of the poor. A growing bodyRead MoreImpact of Microfinance awareness in Kenya12633 Words   |  51 PagesMICROFINANCE AWARENESS AND IMPACT IN KENYA: A CASE OF NAIROBI COUNTY Table of Contents CHAPTER ONE INTRODUCTION 1.1 Background of the Study The need for development that saw the Kenya develop several strategies and plans such as the vision 2030 and the millennium development goals has led to development of the finance sector. The need for financing of the development projects has developed microfinance institutions in the country. Microfinance has received a lot of attentionRead MoreThe Iadb Will Be Post Colonialism And Liberal Institutionalism3415 Words   |  14 Pagesimposing the will of wealthy, non-borrowing countries in the form of conditional funds. â€Å"In academic literature as well as general public perception, the World Bank and other multilateral development banks (MBDs) have long been viewed as domineering organizations able to impose themselves upon developing countries,† (humphrey) which is the viewpoint that actually inspired the creation of the IADB. The IADB seems to subvert this colonising attitude by having the majority of its decision-making votes heldRead MoreBottom of the Pyramid9096 Words   |  37 PagesThe quest for the fortune at the bottom of the pyramid: potential and challenges Dennis A. Pitta The University of Baltimore, Baltimore, Maryland, USA, and Rodrigo Guesalaga and Pablo Marshall  ´ Pontiï ¬ cia Universidad Catolica de Chile, Santiago, Chile Abstract Purpose – The purpose of this article is to examine the bottom of the pyramid (BOP) proposition, where private companies can both be proï ¬ table and help alleviate poverty by attending low-income consumers. Design/methodology/approachRead MoreImpacts of Microfinance on Grassroot Development a Case Study Uf the Ketu North District16020 Words   |  65 PagesCHARTED INSTITUTE OF FINANCIAL AND INVESTMENT ANALYST (CIFIA) ASSESSING THE IMPACT OF MICROFINANCE IN GRASSROOT DEVELOPMENT. BY PRAISE DAVIDSON AMU 1 DECLARATION I hereby declare that this piece of work is the outcome of my own research except for the references which served as a source of information which I have acknowledged. This work has therefore never been presented for another certificate, Diploma or Degree. I therefore fully accept all omissions and errors that might appear in this paperRead MoreEssay on Debatable Topics in Microcredit: Interest Rates2338 Words   |  10 Pagesmicrocredit rates are increasingly being criticized and viewed as unreasonably high, while it is immoral to set high prices on the poor. At least once a year, an article must be found in an Egyptian newspaper urging for the need to create â€Å"a bank for the poor†. Driven by religious perspective and long history of subsidized policies, the longing for a bank for the poor in Egypt have always been spinning around the idea of providing credit to low-income households â€Å"without interest rates or collaterals†Read MoreAssessment of Credit Managem ent System7096 Words   |  29 PagesTARGETING PRINCIPLES 5. OPERATIONAL MODALITIES 6. OUTREACH 7. FINANCIAL PERFORMANCE 8. FUTURE STRATEGY 9. CHALLENGES RISKS 10. ANNEXES †¢ Performance Reports †¢ External Audit Report FORWARD The Amhara regional state is one of the regions in the country where the rate of poverty is the highest. The Federal Rural Development Strategy put very high emphasis on microfinance as a key force in the poverty reduction struggle. ACSI believes that, with the support of its stakeholdersRead MoreFinancial Performance of National Bank of Ethiopia10224 Words   |  41 PagesUNIVERSITÀ DEGLI STUDI DI BERGAMO FACOLTÀ DI ECONOMIA Corso di Laurea in MASTER IN MICROFINANCE Corso di MLaurea in MASTER IN MICROFINANCE Classe n. 2007/2008 Università   Degli Studi Di Bergamo Financial Performance of National Bank of Ethiopia Workers’ Savings and Credit Association with special emphasis to adjustments (NBE WSACA) Relatore: Prof: Jacob Yaron Prova finale di Gebeyaw Aychile NOME COGNOME Matricola n. 1004704 ANNO ACCADEMICO 0 Financial Performance of National

Experiment Reveiw of Piagets Conservation Tasks - 812 Words

Jean Piaget, a Swiss psychologist, made substantial findings in intellectual development. His Cognitive Theory influenced both the fields of education and psychology. Piaget identified four major periods of cognitive development: the sensorimotor stage, the preoperational stage, the concrete operations stage, and the stage of formal operations. The preoperational stage includes children two to four years of age and is characterized by the development and refinement of schemes for symbolic representation. During the preoperational stage lies, what Piaget coined, the intuitive period. This phase occurs during the ages of 4-7 and during this time, the child’s thinking is largely centered on the way things appear to be rather than on†¦show more content†¦The third conversation consisted of two equal balls of clay. I asked Daniel if the balls of checkers were equal or if one ball had more clay in it than the other ball. He looked at them closely but then nod and rep lied that they were both equal. Then I squeezed one ball of clay in front of him into a flattened ball. I asked him if one had more clay or if they were of equal value. He told me that the longer, more flat clay had more clay in it. For the final conversation I placed two sticks of equal length and placed them side by side. I asked him which one was longer and he told me they were the same length. I moved one stick farther up the table and asked him the same question again. This time he told me that the stick that was farther up the table was longer than the other stick. Daniel was obviously in the stage of preoperational because he could not understand the idea that I was not manipulating the amount of objects just changing the appearance. Once Daniel is able to understand this concept he will be able to move into Piaget’s concrete operational stage. In the concrete operational stage the child is now mature enough to use logical thought or operations (i.e. rules) but can only apply logic to physical objects. During this stage Piaget’s law of conservation and reversibility come into play. This means that the child will learn that

Postmodern and Hyper Reality Free Essays

Modern Culture and Hybridization PAPER #1 3/18/2013 HUM310-09 Daniel Echeverria The world has drastically changed since the beginning of online dating and other social network sites. With the growing number of people getting connected in the network, the way older generations used to communicate with each other is slowly diminishing. Today’s social networking sites have altered the way we communicate with each other, changed the ways that we evaluate one another, and the way we express ourselves. We will write a custom essay sample on Postmodern and Hyper Reality or any similar topic only for you Order Now Due to the vast amount of information that can be found on the internet, a person can know about another’s past, current social circle, and interests in a matter of minutes. This has completely changed the way our generation was taught to interact with each other. For so many people now-a-days it has also become part of their social identity. Characteristics and pictures may be exaggerated slightly or completely fabricated, with the intention of enhancing one’s identity for outside observers. As more innovations in the cyber social network are developed, today’s post-modern culture society is heading toward an hyper reality. According to â€Å"Statistic Brain† a US statistics website, there are currently 50 million people single in the United States. 40 Million People have tried online dating.? The way we meet and interact with one another isn’t the same as was 30 years ago. Our generation was taught different on the subject of dating and â€Å"Getting to know† someone. What used to be the only way of building a relationship or dating is now changed with the amount of information that is on the internet. We have seen that in films, a man meets a woman, they have face-to-face interactions, they talk about themselves and who they are and what they want to become. 1. Statistic Brain â€Å"Online Dating Statistics†, online http://www. statisticbrain. com/online-dating-statistics (6/20/2012) Relationships started with getting to know someone unknown, communicating with that someone, and building a relationship out of the experiences with them. Due to the growth of online dating and other network sites, a person can be reviewed before they can present themselves. Websites like Facebook MySpace give the user a profile where they can give a description of who they are without directly telling anyone. Someone with a user profile in these websites can be looked up in within seconds just by typing in the other person’s name in a regular web search engine. The excitement of exploring the person’s personality quickly vanishes with a stroke of a button. What was once local pub, or local cafe, or night club as the only ideal destination for social networking has now become online dating websites and online social networks. Society has begun to adapt these dating methods by using the tools and information in the internet to evaluate one another prior to the actual dating. The traditional dating experience of discovery, surprise, and experience is slowly fading away. In Glenn Ward’s Teach Yourself series, Glenn talks about postmodernism and the changes we need to adapt to, â€Å"†¦ society, culture and lifestyle are today significantly different from what they were 100, 50 or even 30 years ago †¦. Old styles of analysis are no longer useful, and that new approaches and new vocabularies need to be created in order to understand the present. ? Due to the rapidly increasing information technology, and social network users, the 2. Ward, Glenn â€Å"Teach Yourself† (Teach Yourself, 1998) modern way to share and research anyone’s personal information is through the web. It can be can be used in many different ways, negative and positive. Law enforcement has used these social web sites to investigate suspects and quickly have a better idea of who the person is. A users profile can quickly give brief information on where the user lives, interests, and social group. But it can also be used to leak viral information in seconds. A recent example was of a LAPD manhunt in February 2013. In early February 2013, a suspected criminal Christopher Dorner posted a manifesto exposing the violence of the LAPD in his Facebook profile. This information was instantly available to everyone to read and share before there was any attempt to destroy the manifesto. ? Another group that has adopted the social network sites as tools for evaluating individuals is employers. Now-a-days an employer can view an applicant’s profile to screen the individual. Or an employee can be affected by what he/she decides to put on their profile page. According to Oregonbuisness. com, a survey was conducted in Chicago in 2009, â€Å"Forty-five percent of employers reported in a recent CareerBuilder survey that they use social networking sites to research job candidates, a big jump from 22 percent last year. Another 11 percent plan to start using social networking sites for screening. More than 2,600 hiring managers participated in the survey, which was completed in June 2009. †? 3. Wikipedia, â€Å"Christopher Dorner† online http://en. wikipedia. rg/wiki/Christopher_Dorner (2/13/2013) 4. Oregon Business Report, â€Å"45% Employers use Facebook-Twitter to screen job candidates† online http://oregonbusinessreport. com/2009/08/45-employers-use-facebook-twitter-to-screen-job-candidates (8/24/2009) In other cases employees are fired for pictures they have posted and blogs they have written on their user profiles while on their perso nal time. It can be amazing how society has embraced and trusted information technology now when merely a few decades ago the public was nervous of having the same technology invade their privacy. Kimberly N Rosenfeld mentions this in her article Terminator to Avatar: A Postmodern Shift, â€Å"Cinematic representations of a society in shambles brought about by humankind’s losing control to its machines were popular with audiences in a period when the sociopolitical context fostered anxiety and technological mistrust. †? Although social networks provide the tools to the users so that they can express themselves, a user could use the profile to portray themselves as someone they are not. Not too long ago, punk rockers in the UK showed the world their rebellion through appearance and politically themed lyrics. During the 1980’s Iranian War, it was obligatory for young women to wear a veil at school. In Marjane Satrapi’s graphic novel â€Å"Persepolis† a young Iranian school girl identifies herself as a rebel by the way she dresses and the way she communicates her views. She dresses in public with a denim jacket, with Michael Jackson Pins and Nike shoes. Her image is that of a modern punk which was not tolerated from women at the time.? As mentioned earlier in this essay, a user’s personality can be now easily identified by viewing the user’s profile. Pictures, blogs, personal statements, comments on others pages, can easily describe 5. Rosenfeld N, Kimberly (Terminator to Avatar: A Post Modern Shift, 2010) 6. Satrapi, Marjane â€Å"Persopolis† (Random House Inc, 1969) who the user is. Society has adopted this form of self-expression and has become comfortable on showing their identity this way. The user has become so addicted to the world of online social networking that physical communication and real social networking is almost not preferred. Almost similar to a gamer feeling confident playing an online sport better than the actual sport itself. Rosenfeld also describes this while comparing the movie â€Å"Avatar† to modern hyper reality. â€Å"While inhabiting the body of their avatar, human drivers are able to manipulate the world around them, free from the constraints of their earthly life. Pandora is a place where interspecies communication and relationships are possible. It is also a place where a paraplegic war torn veteran can experience once again the sensations of his limbs and the joy of living. †? In the â€Å"Pandora† of social networks, a person who has a nervous personality can feel fully comfortable communicating to another person without actually being in front of them. Again Rosenfield quotes director of â€Å"Avatar† James Cameron on his experience of a submarine expedition to the Titanic, â€Å"â€Å"I’m operating it, but my mind is in the vehicle. I felt like I was physically present inside the shipwreck of Titanic. So, it was this absolutely remarkable experience. †? As technology advances, we can expect to see more of these virtual realities develop. It’s inevitable that we will be communicating with one another more and more through online networks than by person anymore. The line between reality and hyper reality will become 7. Rosenfeld N, Kimberly (Terminator to Avatar: A Post Modern Shif t, 2010) 8. Rosenfeld N, Kimberly (Terminator to Avatar: A Post Modern Shift, 2010) blurred for post-modern society as more people use online identities to interact. The way we used to express ourselves, from the way that we dress or the way that we talk, will be another fad lost in history. Technology will use a search engine to influence our decision on which person we want meet and communicate with. Profiles and â€Å"Avatars† will replace human personalities and online worlds will become to feel much easier to live in. Rosenfeld talks about how the movie Avatar is a prediction on how society is slowly changing their views and attitudes toward the â€Å"real life†. â€Å"We find in Pandora simulacra of a post humanist future. The utopian quality of this film’s magical world has even resulted in an uncommon public reaction, post viewing depression, as several news sources have reported. Maybe the public is especially sensitive to the contrast between the film’s hyper reality and the current reality of our depressed economy. When these viewers walk out of the theater, they are let down at returning to live in the actual world they must inhabit†. ? 9. Rosenfeld N, Kimberly (Terminator to Avatar: A Post Modern Shift, 2010) Works Cited 1. Statistic Brain â€Å"Online Dating Statistics†, online http://www. tatisticbrain. com/online-dating-statistics (6/20/2012) 2. Ward, Glenn â€Å"Teach Yourself† (Teach Yourself, 1998) Wikipedia, â€Å"Christopher Dorner† online http://en. wikipedia. org/wiki/Christopher_Dorner (2/13/2013) 3. Oregon Business Report, â€Å"45% Employers use Facebook-Twitter to screen job candidates† online http://oregonbusinessreport. com/2009/08/ 45-employers-use-facebook-twitter-to-screen-job-candidates (8/24/2009) 4. Rosenfeld N, Kimberly (Terminator to Avatar: A Post Modern Shift, 2010) 5. Satrapi, Marjane â€Å"Persopolis† (Random House Inc, 1969) How to cite Postmodern and Hyper Reality, Papers

Scorpia Analysis free essay sample

For our study on Scorpia I have chosen to analyse chapter 9 of the novel, titled Albert Bridge. I will explain how Horowitz uses writing techniques to keep the reader engaged and how he completely shifts the plot in this extremely important section where Alex Rider is shown the video of Albert Bridge. Horowitz starts this chapter by describing the large room Mrs Rothman leads Alex to at the hotel in Positano. â€Å"There was no bed, just two chairs and a trestle table with a video player and some files†, Horowitz describes. He then engages the reader with direct speech between the two characters. He makes the text interesting by using a dash to give further information and a simile â€Å"like an actor on stage when the scenery has been removed. † This technique helps the reader to imagine the situation by comparing it to something everyone can visualise. Suspense is then added to the chapters opening when short sentences, a rhetorical question and evaluative comments are used. We will write a custom essay sample on Scorpia Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The rhetorical question â€Å"Would he like what he heard? lets the reader interpret their own answer and makes them want to know Alexs response. The text then explains Mrs Rothman quite the opposite to what she actually is in the novel. It lets the reader visualise Mrs Rothman being extremely nice and sympathetic towards Alex. To give this affect the text has phrases like â€Å"she invited† and actions of her standing next to Alex comforting him. This gives depth to the character of Mrs Rothman and shows a completely different side to her, other than her dangerous cold side that we see throughout the rest of the novel. The chapter then continues by thoroughly describing a black and white photo; John Rider. â€Å"The photo showed a handsome man in military uniform, wearing a beret. He was looking straight at the camera with his shoulders back and his hands clasped behind him, he was clean-shaven, with watchful, intelligent eyes†, the book described. The last four words of the paragraph are quite ironic as the reader will soon know John Riders job working for Scorpia and MI6 and his profession of being a spy. This chapter is vital in the novel. It suddenly shifts the plot while adding suspense to the viewers experience. It completely changes the readers perspective on Alex, now giving him depth and a new sense of adrenaline and determination, when he switches to the Scorpia side. Alex thinks he is following in his fathers footsteps, as well as seeking revenge on MI6 and Mrs Jones for John Riders death. This later is found out to be completely false when the story once again changes direction as Alex finds out the truth about his life, father and destiny.

Review and Analysis of the U.S. and UK Government Websites

Introduction Since the 1990s, internet has been expanding at a very fast pace and it has had a significant impact on how organizations and governments operate. During the era, the most technological advanced Western countries, such as the U.S. and Britain, have been working side by side to lead the way in establishing e-government.Advertising We will write a custom essay sample on Review and Analysis of the U.S. and UK Government Websites specifically for you for only $16.05 $11/page Learn More E-government is a worldwide phenomenon to improve service delivery and internal efficiency of governmental organizations. With the application of new internet technologies, the developed countries are now leading the global phenomenon of e-government. Today, government agencies, management consulting firms, and IT companies have been exploring and documenting the best practices for e-government initiatives. It can be seen that the development of e-government has f ollowed the development of e-commerce after being proven that businesses have been stimulated by it. Below, I’m going to provide a broad overview in e-government practices among two different nations, the U.S. and Britain, and show how they have impacted the society as a whole, to individual citizens and organizations. The government websites are very essential in circulating information between various departments within the government. The sites also provide the information to the public. The websites are designed in such a way that the security issues such as web site hacking are greatly minimized. The websites to be reviewed and analyzed are those of the UK government and the ones for the US government. They include the Official Site of the British Prime Minister’s Office, the United States Senate website, the UK Parliament website, USA Government made easy site, and Directgov website. Review of the Websites Even though these websites are intended to serve almost a similar purpose, they contain different information. The websites are supposed to avail essential information not only to the governmental departments, but also to the public, which includes different organizations and the citizens of these countries.Advertising Looking for essay on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More The UK websites, the official site of the British Prime Minister’s Office and the UK Parliament Website, and Directgov offer a variety of information to the users (The official site of the British Prime Minister’s Office, 2012; United States Senate, 2012; UK Parliament Website, n.d.; USA Government Made Easy, n.d.; Directgov., n.d.). The information in the websites include departmental business plans, the government expenditures, the Whitehall officials, the government contracts, meetings within the ministries, and other important government data. They also contain information regarding the bills and legislation. They have a section in which users can register in order to receive the latest news on a regular basis via their email address. The two US government websites mentioned above provide a range of information to the users (United States Senate, 2012; USA Government Made Easy, n.d.). The United States Senate provides information regarding the states in the senate and strategies used to run the House. The USA Government Made Easy website, on the other hand, contains issues such as government jobs, government auctions, unclaimed money, government agencies, grants and other financial assistance programs offered by the US government. Like the UK websites, the US sites also provide the users with chance to register and receive latest updates on a regular basis. The Overall Content of the United States Sites The content for the U.S. government websites are loaded with useful information. There are introductions for every resource that explains everything in detail whic h help users who are not familiar with how the governmental system works. For example, in the House of Representatives website, there are learning tools which aid educators and students to learn about how the house works, how the congress makes laws, and etc. Moreover, in the websites, the public are even able to access a variety of disclosure documents, such as the financial disclosure reports and legal expense fund disclosures. I believe the overall presentation for the U.S. government websites are excellent. They are very user friendly and the information presented is very neat and in a proper manner. The websites are simple too without having too many writings that are scattered all over the web, which often times cause the users to get confused.Advertising We will write a custom essay sample on Review and Analysis of the U.S. and UK Government Websites specifically for you for only $16.05 $11/page Learn More It is also very easy to obtain the infor mation that users are trying to obtain without having to click too many times. Moreover, each of the websites has links which enables users to go from one government website to another government website. Overall, the websites are very easy to use and I believe it is due to their simplicity in design. The Overall Content of the Britain Sites The Britain governmental system is different to that of the U.S. in a way that they have different names for each of the executive and legislative branch. For example, in the U.S. the legislative branch is made up of the House and Senate, or also known as the Congress, whereas the Britain, it consists of Parliament. And, the first impression that I get after visiting the Britain government websites are the fact that they are not as user friendly as the U.S. government websites since they don’t have a clear and concise explanation for each of the terms in detail which make users kind of hard to understand what they are really all about. It is also hard to get the data available to the public since the websites do not really name the data properly. Even though they provide the public with quite a bit of information and data, the information presented is not as neat as the U.S. government websites. Therefore, it is kind of hard for users to retrieve the right data. Moreover, the websites seem a little bit too complicated; they simply have too much writings on the websites. It makes users to have difficulty to navigate around the websites easily without having to read all the presented materials. Furthermore, the websites do not provide the links which enable users to move from one government website to the other. Each of the Britain government website mostly focuses only on what they are specialized at. Overall, the Britain government websites are not as user friendly as the U.S. websites because they are simply too complicated and the information presented are not clear. The Impact of the Data contained in the Website s The five websites are freely accessible. They do not require any log-in details before one gets the opportunity to access the information contained in them. Anyone can access the government information in the websites provided he or she opens the right site. This has been done probably to avoid excluding anyone from the information, since the two governments feel that the information is important to every citizen.Advertising Looking for essay on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More The websites have been designed in such a way that they prevent the occurrence of unnecessary issues that normally arise when a user’s details are made public. The sites protect and ensure that the emails provided by the users to enable them to receive the updates, are not accessed by any other user apart from the owner of the details. The websites are also designed in such a way that they contain various links within the site that enable the users to access information related to different fields. For instance, the USA Government Made Easy website has links such as ‘list of government agencies’, ‘government auctions’, and ‘government jobs’ among others. This has the effect of increasing the speed with which a user gets to navigate through the information contained in the links. Both the UK government and U.S. government websites have put in place the relevant measures to help them comply with the legal requirements, hence avoiding cases of litigation. For instance the USA Government made easy website, which offers a diversity visa program, ensures that every citizen is accorded equal and fair chances during the lottery process. There are also measures put in place to ensure that users who practice malicious games such as hacking the government sites are arrested and prosecuted. Impact on Individual Citizens In the past, it used to be hard to get in touch with government agencies, especially with its long hierarchical structure, people must go through all the steps in order for them to be able to reach the right division. Today, with the aid of new technologies, citizens are now able to communicate with government agencies with more ease since e-government is concerned about providing quality public services and value-added information to citizens now. By doing so, the government can make interactions between government agencies and citizens smoother and more efficient, thus the government will be able to build a b etter relationship with the citizens. For instance, the usa.gov website is providing the public with a variety of online services, such as passport application and price comparison services, so that the public can get fast services without having to go through all the troubles. Impact on Organizations Besides facilitating the interaction between government and individual citizens, e-government also focuses on the internal efficiency and effectiveness of operations, resembling enterprise resource planning. This enables the government agencies to work together more efficiently with the organizations, thus they have better coordination and collaboration between each other. Moreover, e-government can make the processes even more efficient by having to provide a one stop service to businesses/organizations as well. By making the processes simpler, it indirectly helps the organizations to be more productive because less time is needed to do more of something, so that the time saved can be used to serve better purpose for the organizations. Conclusion In conclusion, I have provided a broad overview of the current practices of leading e-government countries, and explained how they have impacted the society as a whole. E-government has been established in the first place in order to deliver services, engage citizens, and improve performance. A seamless integration, quality information, and good administrative processes are needed for effective e-government programs. Even though so, some e-governments are still lacking the required resources and infrastructure for its successful transformation. Many governments are still trying their best to integrate e-government programs in their processes, and I believe e-government should be implemented on every country since it provides services to the citizens and enhances the efficiency of government operations. References Directgov. (2012). Public services all in one place. Retrieved from https://www.gov.uk/ The Official Site of the British Prime Minister’s Office. (2012). Retrieved from https://www.gov.uk/government/organisations/prime-ministers-office-10-downing-street UK Parliament Website. (n.d.). Retrieved from https://www.parliament.uk/ United States Senate. (2012). Retrieved from https://www.senate.gov/ USA Government Made Easy. (n.d.). Retrieved from https://www.usa.gov/ This essay on Review and Analysis of the U.S. and UK Government Websites was written and submitted by user Angelica Pennington to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Bangladeshi Soft Drinks Market Essays

Bangladeshi Soft Drinks Market Essays Bangladeshi Soft Drinks Market Paper Bangladeshi Soft Drinks Market Paper Soft Drings Executive Summary The purpose of this term paper was to focus on carbonated beverages (Pepsi and Mojo Cola). Theterm paper represents the different types of marketing activites undertaken by both products tohold customers of BangladeshThis report also gives an overview of beverage industry in Bangladesh and also an overview of  Pepsi and Mojo colas parent companies. Akij Food Beverage Ltd. has been established at a beautiful site Krishnapura, Dhamrai of  Dhaka. It has come with the best food beverage in Bangladesh. There are various types of drink. Mojo is the brand name of cola, Lemu is the brand name of Lemon and Speed is the brand name of  energy drink. Immediately after the introduction of the brand it became very popular among itsconsumer because of the high quality and intensive distribution in every nook and corner of thecountry. Checky Monkey is the brand name of banana chips produced from this factory. It also is  becoming popular chips in Bangladesh. Most of our Raw materials come from various foreigncountries. The quality is very strictly controlled. At every stage, non standard products are rejected. On the other hand Pepsi Co. is a multinational company. Originated in The USA Carolina in 1898. Since then it has been able to stay in competition with its biggest rival Coca-Cola. Pepsi, now is aworldwide brand and consumed by millions of people. Pepsi was introduced in Bangladesh byTranscom Group. As a corporate citizen Pepsico believes it has a responsibility to contribute to thequality of life in our communities. Transcom Beverage Ltd has put into action this philosophythrough support of social agencies, projects and programs and the scope of this support is extensiveand it has not been difficult to blend with this philosophy since the TRANSCOM group alsofollowed such a corporate ideology Chapter:1 1. 1: INTRODUCTION (Beverage industry of Bangladesh) After independence of Bangladesh the food habit of people has been changed a lot. Besides our  traditional food consumer of Bangladesh like to take western food also after 1980s. As a result of  global marketing this was not too hard for the consumers. Different foreign food companies wereestablished in Bangladesh. Beverage industry is one of them. But more interestingly we don’tknow beverage is also our cultural food because beverage doesn’t mean only carbonated drinks. Yoghurt, soup and lacchi are also beverage of our own tradition which consumed for the last 100years in Bangladesh. But carbonated beverage is new in Bangladesh and today our research is oncarbonated beverage market in Bangladesh and consumer reaction to it. Carbonated beverage entered into our market in the later part of 1980. At that time there were onlyfew companies in Bangladesh. But by the change of time and western culture influences it’s  become very popular in Bangladesh. By year 2000 more than 12 Beverage Company operating  business in Bangladesh and most of them are foreign companies. Bangladesh Beverage: 2006)At present there are 19 beverage companies operating business in Bangladesh. They are: 1. Transcom Beverage Ltd. 2. Sun Crest Beverage Industries Ltd 3. Abdul Monem Limited 4. K. Rahman and Company 5. Eastern Beverage Industries Ltd. 6. Sanowara Drinks and Bev. md. Ltd. 7. Asia Business Ltd. 8. Desh Beverage Co. Ltd 9. Northern Beverage Ltd. 10. National Be verage Industries Ltd. 11. Bridge Corporation Limited 12. Tezarat Enterprise 13. Southern Beverage Ltd. 14. K. Rahman and Company 15. Bangladesh Beverage Ind. Ltd. 16. Dhaka Beverage Industries Ltd 17. Sunny Foods and Beverage Ltd. 18. Tabani Beverage Co. Ltd. 19. K. Rahman and Company 1. 2: Akij Food Beverage Ltd: Akij Food Beverage Ltd. has been established at a beautiful site Krishnapura, Dhamrai of  Dhaka. It has come with the best food beverage in Bangladesh. There are various types of drink. Mojo is the brand name of cola, Lemu is the brand name of Lemon and Speed is the brand name of  energy drink. Immediately after the introduction of the brand it became very popular among itsconsumer because of the high quality and intensive distribution in every nook and corner of thecountry. Checky Monkey is the brand name of banana chips produced from this factory. It also is becoming  popular chips in Bangladesh. Most of our Raw materials come from various foreign countries. The quality is very strictlycontrolled. At every stage, non standard products are rejected. 1. 3: Transcom Beverage limited: On the basis of an exclusive Franchise for Bangladesh from Pepsico USA, TBL acquired threemodern bottling plants at Dahaka, Chittagong and Bogra from BBIL Dhaka; Chittagong and NBIL,Bogra; in March 2000. TBL manufactures the famous range of beverages-Pepsi, 7up, Mirinda. As a corporate citizen Pepsico believes it has a responsibility to contribute to the quality of life in our  communities. TBL has put into action this philosophy through support of social agencies, projectsand programs and the scope of this support is extensive and it has not been difficult to blend withthis philosophy since the TRANSCOM group followed such a corporate ideology. Chapter:2 2. 1: OBJECTIVE OF THE STUDY This term paper would focus on market segmentation, marketing mix, consumer attitudes towards  beverage drinks of Bangladesh (i. e. Mojo and Pepsi). It should be noticed that this report has beenmade in the context of Bangladeshi market and different segmentations and promotional activitesanalyzed in this report are solely based on the Bangladeshi consumers’ perspective . E. g. It willdiffer from country to country. If Mojo becomes multinational and goes to countries like K. S. A,Libya, The U. S. A, The U. K. Then the current activities undertaken by Mojo has to be changed inorder to stay in worldwide competition. Because, cultures vary from country to country. 2. 2: Source of information Due to limited time maximum data were collected from theinternet, shop to shop survey was done in order to estimate the sales of these beverages. 2. 3: Limitation The major drawback while preparing this report was inadequate time; as a resultthe report lacks some potential information. Moreover, due to class schedule clash in depthresearch on the topic was hampered. Some informations were not disclosed by Mojo dealers(Palashi, Azimpur) as they considered these informations to be confidential. Information on Pepsi was gathered from the internet and local shops as Pepsi is a multinational company. Adequateinformation about Pepsi is not available from the context of Bangladesh. Chapter:3 3. 1: Mojo (Information): Mojo, is a brand of Akij Food and Beverage Ltd. , a sister concern of  Ã‚  prominent group of companies of Bangladesh, Akij Group. In the year 2007 Mojo was themarket challenger in Bangladeshi cola market with a sales of about 52 crores BDT. The brandwas launched in 14th April, 2005 targeting the youth of Bangladesh who like the Bangladeshitrends. All there years, Mojo is doing quite good in the market and competing well with other  Ã‚  brands. Mojos pricing is its advantage but it has to improve its image product quality. Unfortunately, Mojo is lagging behind due to inadequate promotional activities. E. g. Slogan,names meaning etc. It has also failed to communicate its own positioning the target consumers. However, still now Mojo has the potential to recover its own position (according tosurvey). Consumer behaviour such as perception, attitude, self-orientation and life style, thisreport has found out some drawbacks and recommended some affective strategies to recover  those issues successfully. 3. 2: Market Situation Mojo is not far behind in order to anticipating the current market situation. After being inthe introduction stage for a short period of time Mojo is successfully now in the growthstage and doing well for its good eminence and unique marketing effort. With theintention of increasing sale and obtaining market share Mojo is targeting and creating awell company position into the market. To collect information regarding market, service  performance, competition and distribution Mojo is always developing promotionalstrategies, campaigns and carrying out market surveys. 4 April 2010, Mojo arranged afair and the duration was three days. It was held on field of Pranthapoth. They welcomedthe Bangla year 1417 very nicely. Because who had a bottle of Mojo, then that persongot the entry in the concert without any ticket. 3. 3: Target Market Most of the soft drink companies are now targeting the young generation and indeed this is the besttarget for any soft drink companies. Keeping this thing on mind Mojo has decided to targetespecially the young generation along with the people from various types of socio-economicclasses. Akij Group is now offering extensive distribution channel in order to capture and makesure the proper distribution of Mojo so that young generation can easily avail it where ever they arein the country. Last time we saw in Mojo advertise that an old couple were sharing a bottle of Mojo. So, they cleared that it is not only a product for the young people but also their target is alsosenior citizens. Though Mojo is hardly preferred by Old aged people. PROFILE OF THE TARGET MARKET Cola drinks usually follow an undifferentiated marketing strategy to target their consumer. Keeping this fact in mind, we conducted a sample survey by selecting random sample fromdifferent places. The following discussion will attempt to analyze the profile of the target market  based on the sample group. 3. 4: Demographic Factors Age Age is the major determinants in targeting the consumers. MOJO reflects the Bangladeshi cultureand it represents youth. From our survey, we have found that MOJO is most preferred in the agegroup between 20-25 years (85% of 100). Moreover, the least MOJO preference comes fromtwo age groups: 25-35 years and 35-45 years, about 1%. Sex Beverage is used for thirst-quenching purpose and this product is gender neutral, meaning there isno such kind of obligation to consume the product for male or female. However, from our surveyoutcome, we have found that 71% of the consumers are male and 29% are female from 100. Allthe respondents are from urban location. MARKETING MIX: 4P’S OF MOJO5. 1 Product The product MOJO cola has come with the following variations in the market- 250 ml bottle 500 ml bottle 1000 ml or 1 liter bottle 150 ml can The MOJO Cola has been made with a proper technology. So there is no chance to occur  fluctuation in taste. The cola drinks contain a very strong taste which can compete with the marketleader Coca- Cola and RC cola. Other Factors Meaning of MOJO Meaning of MOJO is the idea or feeling the respondent have instantly after hearing the name or  analyzing it. To 60% respondents, MOJO means fun or enjoyment. To 14% it means nothing. Inaddition, other 26% varies within music or art, sports, thirst passion etc. Competition Soft drink market always offer high level of competition among companies. Because,soft drink is a fast moving consumer good and its demand always fluctuate based onseveral reasons (E. . Taste, weather conditions, etc. ). It included the degree of competition andintensity of competition. So in that case both the degree and intensity of competition are very highfor Mojo. Because the market it was operating was already touched by big companies such asCoke, Pepsi, Royal Crown Cola. Surprisingly, these giant companies are considering Mojo, as aravenous competitor in the market. So i t’s a good news for Mojo that competitors like â€Å" Coca Cola, Pepsi are thinking about Mojo consciously. It is because Mojo has already grabbed good portionof Bangladeshi beverage market share. Mojo believes that they have the strong distribution power,creative marketers, financial power and quality to grab competitions market share as well asincrease their own selling. Before preparing the term paper we made a brief market survey and we saw that in every popular market of Dhaka city, wholesalers are very active and demand is veryhigh. Distribution The strongest point of MOJO is their intensive distribution channel. They make this thing  possible because Akij Group of industries especially their beverage sector has a profoundlogistic and supply chain management system. So they can easily go to door to door of  their target consumers. They believe that delivering products to consumer hands is notsufficient or convenient enough that is why for near future betterment they are trying todevelop their distribution channel in such manner that they can easily make their  Ã‚  potential customer in to actual customer. And we must say that the dealer of a particular  territory is really expert and the do their job on the time. Objecetives Issues The promotional campaign can undertake 3 types of objectives:1. To inform,2. To persuade3. To remind. In the case of Mojo, the campaign will basically focus on persuasion, since MOJOis in maturity stage of its life cycle and will try to spread out its current perception in urbanyouthful lives. The advertising objective for MOJO is to persuade the target audience to make a  purchase and to obtain 8% increase in sales. Now a day, Mojo is not a new product. And for thatreason, previously the company’s target was to make positioning about Mojo because it was a new  product and please try it. But now Mojo is in growth stage; so it is trying to maximize the marketshare and retaining the market share is also important here Advertising Strategy Advertising is a challenging factor for Akij Group’s Mojo. As the sales of Mojo highly relies onadvertising. It has to be done in such a way which is convincing, attractive to people, which willrun on people’s mind 24/7. Developing an effective advertising and promotional campaign mustselect the right spokesperson to deliver a convincing message and the appropriate channels or  media. As part of the development of the advertising strategy of Mojo, all the advertisingcampaigns will try to communicate the same message to meet the advertising objective as set anddiscussed previously. Their main logan is â€Å"Mojo Ontor e Ontor e† and for that reason they alwaystry to make every ad including this slogan. Stimulus Characteristics Logo The logo of MOJO is attractive and representing the youth although they did not forgot about theaged people. Therefore, this helps them to get a good result. Soul feeling All the multinational soft drink companies -showing advertisements are made abroad. In thiscase, MOJO cola differentiated themselves. They are making the ads in our country, as they wantto be the cult brand. As they are, doing this so people can feel that it is our cola and I am buyingmy soft drink that in terms help them to feel good. Therefore, people have a soft corner for them intheir mind. Packaging Packaging also helps in the perception process. Attractive package can grab people’s attention. MOJO cola know this and they are concentrating on it. The two most critical job of packaging are: Capture Attention The colorful packaging catches the attention instantly. People like colorful things and they go for  colorful things. That is why within a short time MOJO cola got the attention of the target aspect. Convey Meaning The colorful packaging conveys the meaning that MOJO is a youthful product. Mixing up the  brand with colors, which have a meaning, is sensible. That gives people meaning and they went for  it. CONSUMERS’ LEARNING MOJO Learning is any change in the content or organization of long- term memory and/or behavior. Learning about soft drinks is a low- involvement learning situation. Consumer behavior is largelylearned behavior. Learning about MOJO Cola is for the most part low involvement learningstate of affairs. Controls Just like all other companies Mojo is also very much concern about controlling their  monetary and operating cost. That is why every month Mojo conduct Quality assurancesurvey, Sales figure monitoring, Feedback from Retailers and Sales force not only bytheir employees but also by students from different universities by offering exclusiveincentives and gift items. They evaluate their inventory, quality, acceptance of Mojo fromdifferent perspectives. By keep checking these things Mojo can stay in the market by notonly minimizing their cost and expense by also maximizing their revenue and profits. Weknow its very much time consuming and expense become high, but to know the currentsituation the company must do it. Social responsibilities Akij group of industries not only concern about increasing their sales, capture market share andgaining profit but also concern to do something for the social betterment. Through out their  campaign Mojo has always been the pioneer in order to come across to help old, orphanage andhomeless street children. The Group has been running a considerable orphanage free of charge indistrict town. The Group has also acquired a modern mother children hospital previously owned  by Save the Children (UK). The hospital is being operated as a non-profitable concern by Ad-DinWelfare Trust. Pricing policy: The pricing policy of Mojo has been done very carefully. Mojo has manycompetitors (e. g. Coca Cola, Pepsi) in the market. Compared to them Mojo has set pricereasonably. The pricing of Mojo is discussed below: ? Litre - Tk 14/- ? Litre - Tk 25/-[pic] 1 Litre - Tk 45/- 2 Litre - Tk 75/- Chapter:4 4. 1: Pepsi (Information): Pepsi was first introduced as Brads Drink in New Bern, North Carolinain 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later namedPepsi Cola, possibly due to the digestive enzyme pepsin and kola nuts used in the recipe. Bradhams ought to create a fountain drink that was delicious and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ouncebottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfieldwas the first celebrity to endorse Pepsi-Cola, describing it as A bully drink refreshing,invigorating, a fine bracer before a race. The advertising theme Delicious and Healthful wasthen used over the next two decades. In 1926, Pepsi received its first logo redesign since theoriginal design of 1905. In 1929, the logo was changed again. In 1931, at the depth of the Great Depression, the Pepsi-Cola Company entered bankruptcy inlarge part due to financial losses incurred by speculating on wildly fluctuating sugar prices as aresult of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark. Eightyears later, the company went bankrupt again. Pepsis assets were then purchased by Charles Guth,the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained sodafountains. He sought to replace Coca-Cola at his stores fountains after Coke refused to give him adiscount on syrup. Guth then had Lofts chemists reformulate the Pepsi-Cola syrup formula. On three separate occasions between 1922 and 1933, the Coca-Cola Company was offered theopportunity to purchase the Pepsi-Cola company and it declined on each occasion. Ingredients: In the United States, Pepsi is made with carbonated water, high fructose corn syrup,caramel color, sugar, Phosphoric acid, caffeine, citric acid and natural flavors. A can of Pepsi (12 flounces) has 41 grams of carbohydrates (all from sugar), 30 mg of odium, 0 grams of fat, 0 gramsof protein, 38 mg of caffeine and 150 calories. The caffeine-free Pepsi-Cola contains the sameingredients but without the caffeine. The original Pepsi-Cola recipe was available from documents filed with the court at the time thatthe Pepsi-Cola Company went bankrupt in 1929. The original formula contained neither cola nor  caffeine. 4. 2: Market Situatio n Pepsi Cola is a reknowned brand all over the world. Its demand is increasing each year. Pepsi is incompetition in Bangladesh for many years. Its major competitiors are Coca Cola, RC Cola andnow Mojo is progressing in competition. The main of Pepsi just like any other beverage companyis to make supernormal profit by increasing sales. Not only that, Pepsi carries out promotionalactivities throughout the year. â€Å"Transcom Beverages Ltd (TBL), the franchisee of PepsiCo International, has won the â€Å"Bottler of  the Year Award† for 2009 in PepsiCo International Annual Conference in recognition of itsoutstanding business results. Latifur Rahman, chairman and managing director of TBL, received the award from SanjeevChadha, regional CEO of PepsiCo, and Katrina Kaif, an Indian film actress, at a function inThailand recently, said a statement. Transcom Beverages, which won the award for the third time, bottles, distributes and markets allPepsiCo brands such as Pepsi, 7up, Mirinda, Mountain Dew, Slice, Diet Pepsi and 7up Light inBangladesh. Present on the occasion from TBL were Arshad Waliur Rahman, director, Golam QuddusChowdhury, executive director and CEO, and Khurshid Irfan Chowdhury, general manager. Tejinder Khurana, country manager of PepsiCo International, and Goutam Bhattacharjee, territorydevelopment manager of TBL, were also awarded with â€Å"Ring of Honour† for their performances in2009. † [   Daily Star : Sunday, January 24, 2010] 4. : Target Market like any other beverage competitor in Bangladesh, Pepsis main target is young generation assoft drinks are mainly preferred by youths. Despite local competition Pepsi has maintained itsreputation by chargining relatively high price. Within last fifteen years Pepsi has reached the peak by offering extensive distribution channel in order to make sure t he proper distribution of Pepsi sothat people can easily avail it where ever they go. Pepsi customers are mostly young group  between the ages of 14 to 30 and also target at school, colleges, universities, home, restaurant,hotel and stores. . 4: Market Segmentation Positioning Beverages Soft Drinks: Pepsi, Coca-Cola, Royal CrownCola Juices: Pulpy, Nestle, Fruito Local Drinks: Mecca Cola, Mojo Cola Energy Drinks: Red Bull, Power 4. 5: Competition Pepsi has many rivals in the market. Pepsi considers Coca Cola and Royal Crown Cola as their  Ã‚  biggest competitiors. However in recent years local carbonated drinks like Mojo Cola and MeccaCola, etc are giving tough competitions to giant beverage companies like Pepsi and Coca Cola. 4. 6: Distribution Pepsi undergoes massive distribution all around the country. The distribution channel plays animportant role in the company’s success. Pepsi has distributors in all districts. Due to lack of datathe distribution process of Pepsi cannot be discussed. Objectives and issues Pepsi is in its maturity stage. Meaning, everyone knows about this beverage. All it has to do isremind people to consume this drink. The main objective of Pepsi is to make profit by theincrememnt in sales. By means of organizing concerts/trade fairs, Pepsi informs people about the  product. Advertising strategy Advertising is an important issue for Pepsi. Its competitors undertake massive advertising todominate in market. Equally, Pepsi does the same thing for survival. Most of Pepsis advertising isIndian. Meaning, Indian ads are translated in Bangla. By doing so, Pepsi is able to advertising cost. The main aim of Pepsi has always been to deliver a convincing message via media. Pepsi usestelevision, newspaper, billboards as its advertising medium Controls â€Å"Quality At every level of Pepsi-Cola Company, we take great care to ensure that the highest standards are met in everything we do. In our products, packaging, marketing and advertising, we strive for  excellence because our consumers expect and deserve nothing less. We promise to work towardcontinuous improvement in all areas of our organization. At every step of our manufacturing and bottling process, strict quality controls are followed toensure that Pepsi-Cola products meet the same high standards of quality that consumers have cometo expect and value from us. We also follow strict quality control procedures during themanufacturing and filling of our packages. Each bottle and can undergoes a thorough inspectionand testing process. Containers are then rinsed and quickly filled through a high-speed, state-of-the-art process that helps prevent any foreign material from entering the product. Additionalquality control measures help to ensure the integrity of Pepsi-Cola products throughout thedistribution process, from warehouse to store shelf. † [Extracted from pepsi. com/] Social responsibilities â€Å"Environmental SupportPepsi and the entire PepsiCo family embrace our responsibility to be good stewards of our planetsnatural resources. We begin by understanding our environmental footprint and then work to findways to reduce it. Were focused on Energy, Water and Waste areas where we know we can makethe greatest difference. †[Extracted from pepsi. com/faqs. php? ection=environmental_support] Pricing policy Despite having many competitors, Pepsi is charging high price in comparison to local competitorslike Mojo. ? Litre - Tk 18/- ?Litre - Tk 30/ 1 Litre - Tk 55/ 2 Litre - Tk 90/- Product differentiation In Bangladesh Pepsi offers product differentiation in comparison to Mojo cola by offeringPepsi Diet in the market. From this side Mojo is a little weak becau se these days most people arehealth conscious, diabetes patients, etc. They prefer Pepsi Diet which does not contain sugar. Pepsi Diet is available in two sizes. Litre - Tk 30/- 1 Litre - Tk 55/- Though Pepsi’s offering differentiation by offering Pepsi Diet it is not charging premium price. The price of Pepsi Diet is same as Pepsi Cola Thus, Pepsi is having competitive advantage over Akij’s Mojo Cola. Swot Analysis: Mojo Cola: Strengths: Brand image : Akij group is already a established brand name. So there already exists astrong brand image of the company. So if we launch any product under this brand name then itautomatically accept by the consumers. Quality : Most of their raw materials come from various foreign countries. The quality is verystrictly controlled. At every stage, non standard products are rejected. So we can say that howwell they are aware about their products quality. Strong distribution network   : Akij group has a strong distribution network and this isone of the most strongest competitive advantages for them. They make product available all over  the country through their strong distribution channel of retailers and whole sellers. Weakness: The weakest point of akij group is that if any product sells fall due to poor quality then it willalso affect the other products of other brands. Opportunity: Increasing demand: As people are engaging more in taking beverage product, the demand isincreasing day by day for this kind of product category. Threat: Akij group have a number of competitors especially under Akij Food Beverage Ltd such asPran juice, Shezan juice, Acme juice. This competition is very high and works as a threat for AkijFood Beverage Ltd. Pepsi: The strengths, the weakn esses, the opportunities and the threats of Pepsi. 1. The advantages of Pepsi-Cola1) Firstly, Pepsi has stayed in this market for almost one century. So they are so experienced andstationed in peoples mind deeply. Now no one doesnt know the brand Pepsi-Cola Whenever thename Pepsi is heard, people will conjure up the image of fresh and cool drink .2) Secondly, Pepsi-Cola is not only in high quality, cool and fresh but also have a competitive  price. 3) Thirdly. Pepsi is such an experienced powerful global company, Which has a basic of a greatfund. So it has the ability to place an idle sum of money to the promotion. We can see that theadvertisement of Pepsi-Cola is so attractive. It also invited the top famous people to advertise for  it. ) Pepsi also compares with the competitors and find their disadvantages to update its own quality,flavor and also package promptly in order to satisfy the consumers need. This is the biggestadvantage of Pepsi company. It is the most popular one. Pepsi company also produce the Diet-Cola to meet the people whomore concern their health. And it just changes the design of the package of Pepsi-Cola. 2. The disadvantages of Pepsi-ColaBut we cannot consider things just on one side. Still there are some disadvantages existing inPepsi-Cola . A survey suggests that 32% people prefer the package of Pepsi-Cola. So the design of  Pepsi-Colas package is not as attractive as Coca-cola. It still needs to be improved. We suggestthat the package needs to be designed more colorful to attract peoples attention. 3. Although in the cola market there are many competitors, Pepsi still has the opportunity toenlarge its market share because the cola in the market is quite monotonic. Most of the end user isyoung people. There are still some people who do not like the taste of the cola. So we can try to provide some other taste of cola such as adding some lemon juice. We can change the flavor inorder to meet different taste of different people. . As to the threats, all of us know that Pepsi-Cola and Coca-Cola have had the competition for  about 80 years. Although Pepsi-Cola have won several times during this competition, the marketshare of Pepsi-cola is a little bit smaller than Coca-Cola. Besides, there are many other competitorslike Mojo. In Mojo’s advertisement we can see the reflection of ou r culture. It is well known thatBangladesh is a patriotic nation. So these words can really catch Bangladeshi peoples heart. Andthese local colas flavor is more suitable for Bangladeshis. So it cannot be ignored. Recommendation: Mojo: After getting informations from the internet and local shops. It seems that Mojo has certainlackings. Mojo is local brand so its going to be hard for Mojo to stay in competition with Pepsi. Mojo can provide offers like â€Å"buy one get one free†, â€Å"win a car†, coupons, etc. All these activitieswill rise interests in people to consume more Mojo in order to get something. By offering such  promotions, Mojo may be able to give tough competitions to Pepsi. Mojo can persuade people via advertising. E. g. It can convey messages that â€Å"Mojo is BangladeshiDrink, We Bangladeshis drink our drinks†. Not only that, motivating employees will help Akij Beverages to reach its peak. E. g. Employeescan be given fringe benefits, promotions, monthly free medical check-up, etc. 24 SUGGESTIVE PROMOTIONAL TOOLS Billboards MOJO cola must concentrate on billboard advertising, for this at first they have to increase thenumber of billboards around the country. They have to create billboards with catchy look so that itcan grab the attention of the target aspect. They must make colorful and relevant billboards so that  people can find out what they want to tell them. At last, they have to place the billboards in theright place so that target aspect can have their full concentrate in it. Paper Ads The number of paper ads should have to be increased. Otherwise, they cannot make mass peopleaware about their product. It should also contain high imagery, relevant with product MOJO cola. TVCs The frequencies of the TV ads have to be increased. People who watch TV regularly are seekingfor innovative things made by the marketers. They pretty much bored with the traditional ads. So if  MOJO cola bring new thing with their ads them it will be a turning point for their sale. People willget more interest in their product and as a result, they can be the loyal customer of this product. SoTV ads should be brought with a new format, with more new things so that it can catch the targetaspect with the new ones. Sponsorship Till now MOJO cola make sponsorship of few events like concerts, â€Å"nabanno utsav, banglanoboborsho, etc†. they should include cyber cafe, canteens of university, fast food shop and other  Ã‚  places where people goes frequently. By doing so they can be with the target audience and we illfind more aware people. Sales Promotion They should in for massive sales promotion to attract people from other drinks Pepsi: 1) Pepsi-Cola should improve the design of the package first. As it is advertised as the choice of  new generation, the design must be looked young and fresh. So the color should be more sharpand attractive. 2) As the flavor and ingredients of cola in the market are similar and the most active consumer isthe young people, we can diversify the Pepsi production to meet the different need of theconsumers. That is customer-orientated. 3) Besides the Diet cola for the health conscious people, we can have many other new choices. For  example, we can create a new kind of cola more suitable for children. Maybe we can add theVitamins or some nutritious element that are necessary to children. Or we can create a new flavor  like mint-cola. 4) However, pricing should not be reduced to an extent where initial investment cannot berecovered. So, pricing finance has to be done carefully. Conclusion Mojo People prefer MOJO’s pricing but it has to improve its image in status and quality issues. Unfortunately, MOJO is lagging behind due to inadequate communication of its brand elementslike slogan, name’s meaning etc. It has also failed to communicate its own positioning to the targetconsumers. However, still now MOJO has the chance to recover its own position because about70% of the target customers (according to the survey result) are potential and have not constructedtheir belief structure for MOJO. For some particular aspects of consumer behavior such as  perception, attitude, self-orientation and life style etc, those recommended strategies provided withthe report will be supportive to recover those issues successfully if MOJO can apply thosesuggestive marketing tools. 6 Pepsi Being in such a tense competition with other beverages, Pepsi-Cola should not take the direct andtough attack upon any of them. The best wad is to keep a peaceful relationship with it and alwayscompare with others, We should find their disadvantages and show our advantages on this aspect. Then by and by, the people would think ours is better Of course the most important rule is toimprove the product, lower the price i n comparison to other competitors to meet the consumers.